whatsapp icon

Taco Bell Is Ringing In London By Playing Their “Ding” Around Big Ben

If you happened to be walking through the Westminster neighborhood yesterday you might have noticed something a bit unusual, like you would have heard the bells of Big Ben ringing every hour-to-hour from 8AM until 8PM…

And the reason is, fast-food chain, Taco Bell is taking their signature ding sound to the city in an unusual mode and making it sound as if it’s coming from Big Ben. Elizabeth Tower of Big Ben, has been very silent since the major construction work that began in August 2017.

Therefore, Taco Bell took the matter into its own experiential marketing hands, working with an audio engineer on a recording that mimics the sound of the Westminster chimes with an element of the Taco Bell ding thrown in. The sound isn’t actually coming from the tower, with the trick of the speakers, it seemed to be.

People around Big Ben could hear the new take on the old sound on Monday and Taco Bell plans to reveal it to Londoners two days ago that it was them behind the idea.

Marisa Thalberg, Taco Bell global chief brand officer, said

This was too perfect of an opportunity to not have a little bit of fun with. It’s, I think, a signature Taco Bell move in terms of how to announce ourselves in a bigger way in a relatively newer market.

Restoring Big Ben’s bell with our bell was the perfect way to introduce ourselves to London in a way only Taco Bell can. We don’t take ourselves too seriously and have been known to play a prank or two. We hope our unique twist on Big Ben’s chimes brought surprise and humour to Londoners; this was our little arrival gift as we gratefully show up on London’s doorstep.

taco-bell-londonTaco Bell’s first London restaurant is scheduled to open in 23 Nov, in the Hammersmith district

Do you know that it’s not the first time the brand has played a prank involving a famous bell? In 1996, they took out ads proclaiming it agreed to purchase the Liberty Bell and rename it the Taco Liberty Bell as an April Fool’s joke.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Website Design

Taco Bell Reinvents Itself With A New Website: Ta.co

Taco Bell unveils a trendier website with URL, ta.co, which allows ...

WORK | Guerilla Marketing

Edenspiekermann To See The Launch Of “ada” Magazine, A New Voice For The Digital Age

Edenspiekermann is excited to see the launch of “ada” magazine, a ...

WORK | Guerilla Marketing

Elon Musk Says Boring Company’s LA Tunnel Will Open In December, With Free Rides

Founder of Tesla Motors, entrepreneur and Twitter enthusiast, Elon Musk tweeted ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT