If you happened to be walking through the Westminster neighborhood yesterday you might have noticed something a bit unusual, like you would have heard the bells of Big Ben ringing every hour-to-hour from 8AM until 8PM…
And the reason is, fast-food chain, Taco Bell is taking their signature ding sound to the city in an unusual mode and making it sound as if it’s coming from Big Ben. Elizabeth Tower of Big Ben, has been very silent since the major construction work that began in August 2017.
Therefore, Taco Bell took the matter into its own experiential marketing hands, working with an audio engineer on a recording that mimics the sound of the Westminster chimes with an element of the Taco Bell ding thrown in. The sound isn’t actually coming from the tower, with the trick of the speakers, it seemed to be.
People around Big Ben could hear the new take on the old sound on Monday and Taco Bell plans to reveal it to Londoners two days ago that it was them behind the idea.
Marisa Thalberg, Taco Bell global chief brand officer, said
This was too perfect of an opportunity to not have a little bit of fun with. It’s, I think, a signature Taco Bell move in terms of how to announce ourselves in a bigger way in a relatively newer market.
Restoring Big Ben’s bell with our bell was the perfect way to introduce ourselves to London in a way only Taco Bell can. We don’t take ourselves too seriously and have been known to play a prank or two. We hope our unique twist on Big Ben’s chimes brought surprise and humour to Londoners; this was our little arrival gift as we gratefully show up on London’s doorstep.
Taco Bell’s first London restaurant is scheduled to open in 23 Nov, in the Hammersmith district
Do you know that it’s not the first time the brand has played a prank involving a famous bell? In 1996, they took out ads proclaiming it agreed to purchase the Liberty Bell and rename it the Taco Liberty Bell as an April Fool’s joke.