Brand Proposition and Product Showcase

Pure for Men wanted to stand out in a crowded supplement landscape.

Their website needed to showcase their products and hone in on what makes them special – a unique brand and welcoming tone of voice.

Their Approach

  • Propeller built a bespoke, mobile-friendly theme on Shopify Plus.
  • They recognized a need to promote Pure For Men health products with a greater focus on product benefits for the customer.
  • They used ingredient-leading storytelling to expand the product page with more key information while keeping it neat and stylish to avoid overloading the customer.


  • 117% increase in sales YOY
  • Conversion rate consistently above 3%
  • 84% of sales from mobile

By Propeller: Shopify development agency

As a long-standing Shopify development agency in London, they’re no strangers to building beautiful eCommerce stores.

Their team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.

Their Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers. With their knowledge of bespoke builds and theme customizations, you can showcase product knowledge and striking imagery without the clutter – you can let them worry about the details.

Build your Shopify eCommerce store for an optimal customer journey to transform strategic objectives into commercial success with their specialist Shopify production team.

Because Propeller is a certified Shopify Plus partner agency, understanding the ecosystem of this market-leading platform is second nature to them.

Their specialist Shopify Plus UX team can guide brands through complex migrations, build bespoke storefronts for D2C and B2B businesses, and evolve the customer experience with flexible loyalty, communication, and personalization programs.

Design flexibility, seamless app integration, scalability, and top-level performance are just a few reasons to choose Shopify Plus.

One great reason to choose Propeller as your Shopify Plus partner agency is their innovative use of Shopify’s extensive tools. From the coding that creates special offers to streamlining tech stacks, there’s nothing Propellercan’t tackle on Shopify Plus.

About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.