Story of AMS Led the Design and Development for the eCommerce Website of Bols

Bols, the world-renowned liquor brand, launched its new eCommerce website. The latest in the brand’s commitment is to sell directly to consumers.

Story of AMS led the design and development of the eCommerce website. The website aims to inspire its target audience instead of just selling products. One of the ways this is accomplished is through the introduction of ‘cocktail moments’. With cocktail moments Bols showcases what types of cocktails you can and should consume for different occasions and celebrations.

To support Bols’s ambitions, the eCommerce experience is optimized for international commerce. Successful international eCommerce depends on creating an exceptional localized experience. To accomplish this Story of AMS built a headless solution on the Shopify Plus platform.

Before Bols was running on a custom solution and while the site operated on a basic level, it soon became clear it was difficult to scale. Bols needed a solution that was both fast, robust and enabled them to scale across the globe. To achieve this, Story of AMS switched to Shopify Plus. Story of AMS migrated all their customer data and with the help of the ‘Shopify Plus Bulk inviter,’ Story of AMS was able to invite their existing customers to activate their accounts for the new store, ensuring a smooth transition.

Shifting your business strategy to Direct To Consumer means focusing on your brand. After extensive market research, Bols chose to target the ‘Urban Millennial’, people who live in an urban environment that values quality and ease of use. To tailor to their needs, a new line of products was introduced. A range of ready-to-drink cocktails.

The site is designed with the target audience in mind, focused on inspiration and storytelling instead of just selling products. One of the ways Bols set out to accomplish the new brand position is by educating and inspiring the consumer with ‘cocktail moments’. With cocktail moments Bols showcases what types of cocktails you can and should consume for different occasions and celebrations. Giving the consumer inspiration and reassurance on what to buy.

Read the full Bols case study here.


About Story of AMS

Story of AMS is a 30+ person digital agency, located in Amsterdam. They build best-in-class eCommerce experiences your customers love. Their clients include Intersport, Nestlé, Signify, Bols, and many more. Their sublabel STUDIO, is a modern-day content production company. Helping brands tell stories and create content that builds trust, forges relationships, and increases conversion rates.

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