Oreo Thins “Not Too Sweet” commercial for China created by Design Lab, is rather “too” sweet!
Oreo Thins “Not Too Sweet” spot is a breakthrough commercial for the Chinese market that will leave you marveling at its beautiful editorial design, contemporary art direction and lovely color theory.
The idea of the fashionable spot by FCB Shanghai in a collaboration with Design Lab, falls under the Oreo brand platform “Wonderfilled” that uses animation to invite viewers to see the world from a different and unique perspective.
Directed by Solomon Burbridge and Joshua Cox of Design Lab, this hybrid live action/CG commercial features a pretty and stylish Asian woman walking around in a surreal pink-candy town, blowing at a puppy, only to fall into the flutter of butterflies escaping from her dress and ending up being carried off into the sky with a view of the Oreo factory.
Solomon Burbridge, Co-Director, Design Lab, said,
The environments and set pieces have a deliberate balance between realistic and graphic. This gives the commercial its unique look.
The idea is that everything she experiences is sweet, but not too sweet. The commercial is inspired by “A Very Short Film“.
Joshua Cox, Technical Director, Design Lab, added,
Color was also very important to us on this project. The warm pink tones of the first half of the spot are in direct contrast to the blues and greens of the second half which helps guide the story.
While the commercial has a dreamy feel to it, it is also sophisticated and edgy.
What do you think of this modern take in advertising?