Nike uses virtual reality to turn you into superstar Neymar and has you scoring his goals.
Ever wondered what if would feel to step into the shoes of Barcelona soccer ace and Brazilian superstar Neymar Jr?
Nike is out to curb your curiosity with a virtual reality experience that allows you to feel like your favorite idol and keeps you on your toes till the very end.
To promote their latest Hypervenom Phantom II football cleats, the sports giant, Nike lets you into the world of Neymar, with a 360-degree video, offering a 90 seconds on-field experience from Neymar’s perspective: by facing defenders, outmaneuvering them and finally scoring a goal.
You can best experience this game by using a Google Cardboard headset, or you can also enjoy Neymar’s world with Youtube’s 360 degree feature using your phone or laptop.
Virtual reality technology may still be in its infant stages in the world of marketing but its starting to gather attention from brands like Nike, that are willing to experiment and are keen on giving their fans a taste of something different and new.