Italy’s very first Starbucks has finally opened! Including the amazing interior design, the Reserve Roastery is an incredible piece of art in every single detail.
Starbucks is a well-known destination for community and coffee craft in global. Amazingly, the vision for the most famous coffee store was first inspired by the Italian culture so at last, the first Starbucks in Italy opens in Milan on a Friday morning, called – the Reserve Roastery.
According to the company, the place isn’t going to be just any Starbucks store. Couldn’t be, because the store truly pays homage to the Italian culture that inspired the brand. The Milan Roastery is housed in a historic former post office in Palazzo delle Poste. Outside its doors, some of Milan’s most postcard-inspiring spots are within a few blocks – such as Duomo di Milano, the soaring light and glass of Galleria Vittorio Emanuele II and the most famous opera house in the world, Teatro alla Scala.
Inside the Milan Roastery, Starbucks will offer locally roasted, small-lot Arabica coffee that sourced from 30 countries, and freshly baked, artisanal food from local baker, Rocco Princi.
Designed by Liz Muller, the building has maintained ancient roots and adds modern structure with glass placements. Along with Italian colors, the store also has a mezzanine floor for the customers to sip their espresso’s and try the new cocktails on a Tuscan-originated marble bar.
Giampaolo Grossi, General Manager of The New Starbucks Reserve Roastery in Milan, who also grew up in Florence has commented about the new store,
Coffee means a sense of connection we love, which reminds me of my grandmother, who for me was like a mother. I remember my close friend came to my house and had lunch with father and grandmother. At end of lunch, she said, ‘Do you want a coffee?’ And she made it perfect, like in a restaurant or English bar at tea time, good coffee with saucers, spoons and sugar served in pot. I remember saying, ‘Hey, nana, please, I don’t want you to stress or have more jobs, this is my close friend.’ She clucked and shook her head. In this house, she told her grandson, ‘We serve coffee right.’
That’s what we want to do at the Roastery – create a connection with every cup of coffee.
The Reserve Roastery will also serve an AR-based service via a mobile app, and they’re also targeting to make the app more popular and frequently-used. When the customers stroll the building with their cameras on, the visual history of the brand will show up with the help of artificial intelligence.