SoundSeeker is a first-of-its-kind AI powered tool transforming travellers’ most memorable photos into a unique, shareable soundtrack with a video to match.
Together with MullenLowe, Royal Caribbean, an international cruise line brand founded in Norway and based in Miami, has designed a new tool named SoundSeeker. The tool smartly uses artificial intelligence to analyse the photos of the brand’s fans and followers and creates custom tracks in terms of the colour, landscape, backdrop, emotion, body language and facial expression.
Jim Berra, chief marketing officer, Royal Caribbean International, said:
SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences; whether that is the SkyPad, which uniquely combines bungee jumping with virtual reality or live streaming your favorite shows from the middle of the ocean using VOOM, the fastest internet at sea. People of all ages crave new ways to share their best experiences on social media.
This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories — now friends and followers can see and hear your life’s adventures.
The new website went live yesterday and invites its visitors to upload three photos to create original videos for them. Users can also share these works on their social media pages using the hashtag #SoundSeeker.
In order to realize this unique project, Royal Caribbean worked with Berklee College of Music, Unit9 and Plan8. According to the information shared by the company, the tool uses machine learning and this process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.
Panos A. Panay, Berklee vice president for innovation and strategy and managing director of BerkleeICE, said:
We were excited to work with Royal Caribbean International on this new technological innovation, and in the process, redefine what creative collaboration means. The work of BerkleeICE expands our students’ definition of what can be accomplished with music education by pushing the boundaries of creative expression utilizing technology.
By harnessing A.I. to develop customized soundtracks for treasured memories, together, we have created a new way for people to share their experiences with one another.
Here you can watch the telling the science behind SoundSeeker:
Royal Caribbean, again, introduced a unique tool for its tech-savvy travellers to keep their travel experiences unforgettable. SoundSeeker is one of the great examples of AI powered personalized marketing strategies created in the travel industry.