Social signals that directly or indirectly affect search engine optimization and the website traffic are extremely important for social media marketers.
What Are Social Signals?
Social signals are actions taken by users that spread web content across social sites.
Social signals serve some main purposes such as to indicate reputation among a target audience, to help search engines, especially Google, decide what content is best for users, to give web users reliance in content, because it has been ‘voted’ on by the masses, to help you earn brand loyalty by strengthening your social presence.
How Do Social Signals Affect Search Engine Rankings?
Now more than ever, marketing experts are improving their marketing strategy from traditional to digital tactics like search engine optimization and social media.
It is clear that social media is an essential part of search engine optimization and SEO is much more than just high ranking in Google. It is a multi-disciplinary, comprehensive approach to website optimization that ensures potential customers.
Every time someone likes, shares, tweets or +1′s content about your brand, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages.
Social signals are proven to have a direct and indirect impact on overall online visibility with the search engines.
Direct social signals like a retweet or share will send a signal out to the search engines. Search engines view these social media signals as “recommendations,” they assign a higher value to them in their ranking algorithms, which impacts your SEO efforts by sending more and better qualified traffic to your brand’s website.
Other types of social signals that are more indirect include inbound links from creating awareness and increasing positive reviews based on community engagement.
Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
The most powerful indirect impact of social media on ranking and SEO is its ability to generate new inbound links by improving brand awareness and overall online visibility.
The powerful way to build link is effective content marketing strategy.
People are looking for informative and quality content, and they are sharing interesting content.
Social media sites are one of the best platforms for content marketing, in this way these are quite important for natural link development. Links can be built through interaction and community engagement and quality content.
Also, social media optimization tools, service or monitoring tools can be used to increase social signals that affect the search engine rankings positively.