An infographic that sheds light on the most popular social logins and their trends.

The term ‘social login’ is defined on Wikipedia, in part, as follows:

Social login is a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party website in lieu of creating a new login account specifically for that website.

With the help of social logins, marketers can enhance their conversion rates, on landing and checkout pages, by decreasing the number of fields a user needs to fill up all the while gathering useful information.

Not only do they reduce friction but also the need for comment verification, thus paving way for comments and reviews to appear in social feeds and while demonstrating social proof.

Facebook is the most popular social login around the world and across all industries. Although, from Q1 2015 to Q2 2015 Facebook’s share of social logins declined on ecommerce sites. Around the same time other portals such as, Amazon and PayPal are increasing in popularity, allowing users to log in and pay using the same identity.

This infographic by Gigya digs deep into the most popular social logins: