Launched the first-ever dedicated shopping channel of Black Friday, users will opt for deals from brands and shop exclusive right within the app.
Snapchat’s new shopping channel, “Shop and Cop,” will bring you 2018 Black Friday deals from 20 brands, including Kylie Cosmetics and Coco and Breezy. This year, shoppers will have more and more places where they can cop big savings and serious discounts.
Launching a week before Black Friday, Snapchat is going to test a brand new shopping experience, right before the biggest shopping weekend of the year. Since last Friday, users in the US can go into the Discover page and find a whole new channel dedicated to shopping, giving you yet another way to snag bargains and find discounts from some of your favorite stores.
The brands and products are curated for Snap, by Snap, but before the channel launches with its full lineup of some brands, Shop and Cop will do a soft launch on Friday with the workout apparel brand Gymshark.
The brands and products are curated for Snap, by Snap, but before the channel launches with its full lineup of some brands, Shop and Cop will do a soft launch on Friday with the workout apparel brand Gymshark. If you enjoyed the sale and would love to visit again, then you can subscribe to the channel.
After Black Friday, there’ll be also Cyber Monday. Every few hours, one retailer across beauty and fashion will be featured in the channel for a limited time window, offering everything from deep discounts to exclusive items. You can do all of the shopping right there on your Snapchat app, meaning you won’t be forwarded to the store’s mobile website in order to complete your purchase, but finish it right there in the Shop and Cop channel. After making the first purchase, the payment information will be securely stored.
For the loyal Snapchat lovers, this is just a cool feature that will add up to your mobile experience, while filtering around and shopping simultaneously.