A new campaign from Honda is set to launch this spring, welcoming the new Civic family into dealerships across Europe.
Honda launched a new UK and European campaign to support the arrival of the 2015 Civic range, which includes the adventurous Tourer, the stylish Sport and the powerful Civic Type R. The driving experience is the most important factor for Honda and the newly updated 2015 Civic family perfectly embodies this philosophy.
The campaign, created by Wieden+Kennedy London, brings Honda’s philosophy to life in a hyper realistic world, suspending the cars and their surroundings in a state of near-arrested motion and setting the stage for Honda engineers to put their expertise to work. Revolving around three thrilling driving experiences, the engineers carefully manipulate the environment to create a maximum feeling of joy.
Jemma Jones, Senior Marketing Communications Manager, Honda Motor Europe said;
This campaign is yet another example of how Honda likes to engage and inspire our consumers. Our focus is very much to communicate in a manner which is innovative, imaginative and exciting. From my perspective, I am delighted how we have created something which achieves these aims and hopefully becomes highly memorable in consumers minds.
The campaign is led by a 60” TV spot directed by Johnny Hardstaff with VFX by MPC. The launch film is accompanied by three 20 second spots, each concentrating on one of the three new Civic models, and an accompanying print campaign.
Scott Dungate, Creative Director at W+K London said;
A lot of painstaking engineering goes into designing a car at Honda. They obsess over everything, from the wing mirrors to wireless connectivity. We wanted to show how this attention detail paid off ultimately for the driver, in an exhilarating driving moment.