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Skybox Wins New Red Dot Award For Paretto Coffee

For package concept of Paretto Coffee, amsterdam-based, design agency, Skybox, wins the Red Dot Design award!

Red Dot stands for belonging to the best in design and business. Excellent design gets awarded by expert jurors in the areas of; product design, communication design, and design concepts.

Last year Skybox managed to win 3 Red Dot Design awards for work created for Soyuz Coffee Roasting. In this years competition Skybox managed to win yet another Red Dot Award with work created assigned by this client.

The Paretto brand targets for the sophisticated, educated Russians. Paretto therefore is a coffee brand, which fits those who value quality in the broadest sense.


Skybox was asked to create the brand identity and package concept, relating to the following promise; a product of inspiration and fascination, a product of subtle nuances and of the highest quality.

By creating a high end feel for the Paretto brand for starters we meant to create a visual tone of voice to match this quality product.


By further creating mystic color (varnish) shapes to express the blend flavors an ‘ownable’ design language was created to express the Paretto brand.

This resulted in a strong qualitative brand identity with matching packages. And more importantly a package concept which effectively boosts market shares already.


About Skybox

Skybox Design Agency, is a no-nonsense quality driven multi-disciplined design agency which mission is to create distinctive (digital) design. From offices in Amsterdam and New York, Skybox works for a diverse selection of (international) clients.

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