Link building is still a vital part of SEO campaigns. It simply means getting backlinks to your content from other websites. Also, white hat link building means the proper strategies that search engines approve. In this post, you can learn about some simple white hat link building techniques you can implement immediately.
How many times have you heard the following statements?
“Link building is dead!”
“SEO is dead!”
Ever since Google, a giant search engine rolled out its Penguin and Panda algorithms a few years ago and penalized some platforms that were doing SEO at that time, many people have been predicting the death of link building and SEO.
But do these concepts work anymore?
As a digital marketer who wants to get his or her website rank better on SERPs, you should focus on understanding what works and what doesn’t when it comes to getting more traffic, leads, and achieving better conversion rates.
SEO and link building aren’t dead
Search engine optimization is now stronger than ever, particularly for experts who do it in the right way. On the other hand, link building will continue to be one of the most crucial ranking factors.
So, neither SEO nor link building is dead. However, the old methods that most companies used to ‘game the ranking system’ are now dead.
Research shows that blasting your website with Wiki page links, comment links, directory links, web 2.0 links, and other spammy links will affect your ranking negatively. Placing an order that offers you thousands of links within a week or even throwing up sites with five pages with nothing but lots of fluff and stuffed with affiliate links will only tell search engines how spammy your website it.
Well, all these arguments point to one thing; you must use white hat link building to rank better. In case you are new to the concept of link building, you might be wondering what specific techniques do work. It is wise to consult with the best local SEO companies to create and implement an effective link building strategy. Moreover, read this article to discover free link building tools that can help to discover new opportunities for linking.
Also, in the video below, Rand Fishkin from Moz shares the 3 easiest link building tactics any website can use to acquire their first 50 links:
White hat link building
Today, nearly everything has changed, and in a good way. According to SEO experts, high authority websites are given higher weight than before when it comes to evaluating the overall quality of links.
A few years back, to rank a specific web page, you were required to build a good link profile for that particular page. Currently, the overall domain trust and authority are given more weight than other elements. And it appears things are likely to get stronger in this specific direction even in the future.
So, what should digital marketers do?
The answer is pretty straightforward: Create top-quality and a high-authority website. One of the most powerful ways of achieving this is by building a good backlinks profile using white hat techniques. Therefore, it is time to stop directing spammy links towards your website and focus on acquiring high-quality and relevant backlinks.
Link building continues to be one of the most valuable SEO skills and a crucial ranking factor. Here are the top two and the most effective link building techniques you can implement today.
1. Turn unlinked brand mentions into links
Unlinked mentions are simply citations or online mentions of your brand or company or anything else directly associated with your business and don’t link back to your website. With such citations, you are halfway towards earning a good link.
First, if an author mentions your brand, there is a good chance they are familiar with your brand. This is a perfect excuse for you to reach out to the webmaster and hopefully, convince them to link that citation back to your website.
One major challenge associated with this technique is to find your brand mentions that haven’t been linked to your site. Here are tips to help you.
Use content explorer:
This is like a small search engine offered by Ahrefs. It is powered by the platform’s database of over a billion pages. The tool can help you find your brand mentions on the web. Note that content explorer will help you identify your brand mentions. However, to get the ones that haven’t been linked to your website, use tools like Screaming Frog SEO Spider, Buzzstream, Scrapebox’s Free Link Checker Tool.
Use Google search:
This is another way of finding your brand mentions. However, it is slightly more complicated and probably less convenient compared to content explorer. All you need to do is to type your brand name without (.com, .org or any other option you are using). You will be able to see the platforms that have mentioned your brand.
Reverse-engineering your Twitter profile:
Sometimes, people and brands will link to your Twitter profile rather than your websites. Copy and paste your Twitter profile link on Ahrefs, and you will get all the backlinks. If you feel a straight domain link would make more sense, reach out to these brands and request them to link to your website instead of the Twitter profile.
Converting unlinked citations or mentions into links should be an ongoing process, and new opportunities will continue to pop up each time. This is true for popular brands.
2. Guest posting
Of course, guest posting still matters.
If you are in search of powerful backlinks and targeted traffic, guest posting should be a priority. And though Google has warned against mass and low-quality guest posting, there is no doubt that this technique will remain a ranking bedrock now, and many years to come.
Before you start creating a guest post, it is recommended first to find the websites that accept guest posts openly. Though you can sometimes schmooze your to outstanding guest posting opportunities, it is wise, to begin with, platforms that accept guest posts openly.
Selecting the right blog
Remember, you should analyze a site’s traffic and other metrics just to be sure that you will get a high-quality link.
Once you have spotted an excellent blog that can openly accept your guest post and has your desired metrics, it is time to reach out to them and tell them about the guest posting opportunity. Remember to create high-quality, relevant, and share-worthy guest posts.
Guest posting and turning unlinked mentions into backlinks are the two most effective ways of building a good link profile for your website. Consider implementing them.