Durex Explore mobile app allows users to see what’s happening behind closed curtains around the UK via synchronized dual-screen film.
The Durex Explore app was created by Havas London to make the most of second-screen, allowing users view the ads from a different angle.
All viewers have to do to see an alternative, synchronized perspective on the Durex ad’s action is point their mobile or tablet at the screen on which it is playing.
Explains Michael Olaye, the agency’s head of technology and innovation.
Durex Explore app uses the mobile device’s camera and microphone to detect the ad which is playing on a nearby screen and syncs the mobile screen to the exact corresponding point in the original video. Users of the app can also access articles and advice from the company’s team of sex and relationship experts, as well purchase Durex products.
Mark Pearson, RB (Durex owner) ragional brand director of Europe ad North America, said:
At RB we are always looking to use exciting technologies and innovations, not only product related but in how we build our communication campaigns.There is huge further potential in this technology and we expect that other brands will follow Durex’s lead in tapping into it.