URLs describe a website or page to visitors and search engines. Keeping them compelling, relevant, and accurate is the key to ranking well.
While URL structures aren’t on top of the priority checklist in most SEO efforts, an SEO-friendly URL is guaranteed to give you a competitive edge over others.
What does a search-friendly URL structure look like?
A few things make an SEO-friendly URL. For example, URLs starting with “https” rank higher on Google, so do shorter URLs. URLs with a keyword or two are known to also give you a slight boost on the rankings. URLs that are more descriptive are more likely to get human attention, as opposed to ones that comprise of meaningless numbers or codes.
An infographic by Search Engine Land is the complete guide on creating SEO-friendly URLs that both search engines and people are sure to love.
So, here is what one can do to achieve an SEO-friendly site URL structure:
Best of luck with all your URL creation and optimization efforts!