whatsapp icon

#ScotSpirit Is The World’s First Instagram-Based Travel Agency By VisitScotland

Dreaming of an escape to Scotland, to tour the amazing landscape, vast lochs and the historic castles? VisitScotland allows you to curate your dream holiday via Instagram.

The national tourism company has created an Instagram Travel Agency in London that allows their visitors to create their holiday, based on images displayed on the social-media platform. The pop-up agency features a floor-to-ceiling screen on which Instagram pictures of Scotland are shown.

A travel agent from the company will then use those images to curate a custom-based Scottish holiday for the visitors, so the details of the travel can be seen, before booking the trip in their own time.


To raise the engagement in the tourism industry, the company is also enabling virtual experiences. The space will also feature a VR headset for customers to let them experience a number of destinations and landmarks in a tech-enabled form of Scotland.


Charlie Smith, Director of Marketing at VisitScotland, said,

As a destination, we are keen to develop and deliver our powerful national story, giving a respectful nod to the past, but portraying a modern, welcoming and dynamic Scotland.

We’re proud of the fact that VisitScotland has the biggest tourism Instagram account in Europe, with more than 370,000 followers. People love our feed not only for the stunning photographs – often taken by our visitors – but also because they discover the immense and unexpected variety of things they can see and do in Scotland.

The idea is amazing because the dreamy pictures in the Instagram gallery will already have you convinced, so all you need to do is choose the places. This could be a new beginning in the travel industry. The Instagram Travel Agency #ScotSpirit will be open from this week, 18-21 October in Fitzrovia, London.

If you like to visit Scotland, visit the #ScotSpirit Instagram photos to have the best experience.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Social Media Campaigns

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City ...

WORK | Social Media Campaigns

#IDontSpeakHater: Kering Foundation Takes A Stand Against Cyberbullying

Including Saint Laurent, Gucci, Balenciaga and Alexander McQueen, Kering Group launches ...

WORK | Social Media Campaigns

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.