Dreaming of an escape to Scotland, to tour the amazing landscape, vast lochs and the historic castles? VisitScotland allows you to curate your dream holiday via Instagram.
The national tourism company has created an Instagram Travel Agency in London that allows their visitors to create their holiday, based on images displayed on the social-media platform. The pop-up agency features a floor-to-ceiling screen on which Instagram pictures of Scotland are shown.
A travel agent from the company will then use those images to curate a custom-based Scottish holiday for the visitors, so the details of the travel can be seen, before booking the trip in their own time.
To raise the engagement in the tourism industry, the company is also enabling virtual experiences. The space will also feature a VR headset for customers to let them experience a number of destinations and landmarks in a tech-enabled form of Scotland.
Charlie Smith, Director of Marketing at VisitScotland, said,
As a destination, we are keen to develop and deliver our powerful national story, giving a respectful nod to the past, but portraying a modern, welcoming and dynamic Scotland.
We’re proud of the fact that VisitScotland has the biggest tourism Instagram account in Europe, with more than 370,000 followers. People love our feed not only for the stunning photographs – often taken by our visitors – but also because they discover the immense and unexpected variety of things they can see and do in Scotland.
The idea is amazing because the dreamy pictures in the Instagram gallery will already have you convinced, so all you need to do is choose the places. This could be a new beginning in the travel industry. The Instagram Travel Agency #ScotSpirit will be open from this week, 18-21 October in Fitzrovia, London.
If you like to visit Scotland, visit the #ScotSpirit Instagram photos to have the best experience.