A collaborative campaign by Save-On-Foods and AntiSocial Media Solutions won the 2017 BCAMA Marketing Excellence Award for Content Marketing.
The BCAMA recently held their 2017 Marketer Of The Year Awards. The British Columbia chapter of the American Marketing Association has a history dating back fifty years, making it the most prestigious marketing event in Canada’s westernmost province.
At the event, Western Canadian supermarket chain Save-On-Foods and Vancouver-based digital agency AntiSocial Media Solutions took home the award for their “Quality Ingredients, Quality Moments” campaign.
Made for Save-On-Food’s Western Family brand, it combined a mix of branded and user-generated content, social media, promotions and a food truck tour. The campaign’s objective was to increase the Western Family brand’s quality perception through an emotional connection with consumers.
AntiSocial Media Solutions shared:
“Building on Save-On-Foods and Western Family’s strong reputation and long history in Western Canada, we focused on social sharing, user-generated content, giveaways and competitions.”
We wish our member agency AntiSocial Media Solutions further success in their future campaigns.
About AntiSocial Media Solutions
AntiSocial Media Solutions is a digital branding and marketing agency that grows the online presence of companies across Canada and internationally. Founded in 2012 in Vancouver with a growing team in Toronto, they have expansion plans for other major Canadian cities. AntiSocial offers a range of services including social media, media buying, photography, video production, branding, graphic design, website development and consulting. Their team specialises in creating an authentic connection between clients and their customers, as well as storytelling through affordable social video production.