SAS Celebrates Travelers With Endless Dreams

Åkestam & Holst and SAS -Scandinavian Airlines- are collaborated to make an ad for the travelers who think big. The videos are masterpieces for the ones who like a little-bit of sarcasm.

The project ‘We Are Travelers’ is creative and poignant in sense and it has been on the run since 2014.

The main theme of each spot, is imagination is limitless and people who travel are wise and believe in their dreams. While traveling, they imagine chasing after their life goals and not afraid to fail. In the videos, we see the epic atmosphere clearly.

Unlike the previous campaigns of the Scandinavian company, the actors who played in the spots are American.


A dad teaches his daughter how to ride a bicycle, and a lot of other things.


A traveler tells another passenger her dreams about being a movie star.


A traveler speaks out about the wonderful combination of business and vacation.


Two travelers talk about marriage and how to build a new city, but later on the conversation it gets irrelevant and makes no-sense.

All we can say is, sense of humor meets intelligence and fun.

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