R/GA stages an extreme version of Tic-tac-toe in its “Life of the Extreme” spot for the Samsung Galaxy Note Edge.

Two friends engulfed in an epic battle in the air in Samsungs latest ad out of R/GA New York for Samsung Malaysia. The film starts off by one of the guys throwing a gauntlet to his pal, as they respond to each other on their phones, using their styluses to send various kinds of messages. They finally meet up at an airplane to take part in an all-out battle of tic tac toe while freefalling from the sky.

The video, directed by MJZ’s Phil Joanou, promotes Samsung Note Edge in an entertaining and exciting way.