Samsung’s Avengers VR Campaign: “We Are Greater Than I”

Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality.

Samsung and Marvel have teamed up to promote the new Galaxy S6 and the cinema release of Marvel’s Avengers: Age of Ultron by creating the ‘We are greater than I’ campaign. As part of the campaign, two short films were produced following the athletes, plus two fans, as they train to become superheroes. The campaign was created by 72andSunny.

Lionel Messi, Eddie Lacy, John John Florence, Fabian Cancellara and two fans are featuring in films and turning four superheroes; Iron Man, Thor, Hulk and Captain America.


The two-minute VR experience designed for the Galaxy S6 and Gear VR Headset was developed to place people in the middle of a battle between the Avengers and Ultron robots. The YouTube video was designed as a 360-degree experience.

Samsung also created a VR experience exclusively for Samsung users, called “Battle of Avengers Tower”, that allows viewers to fly through a slow-motion 360-degree 3D battle with their favorite Avenger characters as they fight Ultron and his robot army.

Marvel fans with access to a Samsung Gear VR headset can download the Avengers Experience app and try the experience for themselves. The VR experience will be available on both the Note4 and GS6 using Samsung Gear VR until July 31.


Also, Samsung and Marvel collaborated on a wide range of products and promotions including a set of Avengers-themed wallpapers, icons and accessories for the new Galaxy S6.

samsung avengers virtual reality campaign

Fans can customize their Samsung Galaxy S6 with new Avengers themes.

There are individual themes for the superheroes Iron Man, Hulk, Thor, Captain America and Black Widow. Users can choose their favourite and keep them close by on their device.