Ruckus Launched a Metropolitan Transportation System for the NYC Ferry

The NYC Ferry, a public-private partnership between the City of New York and Hornblower Cruises and Events, launched to great fanfare.

Ruckus was hired to create a brand as timeliness and iconic as the MTA, LIRR, and other major metro transit systems.


All Ruckus Has Is A Name

The brand of the NYC Ferry did not exist. To launch it, the service needed a map, website, app, advertising creative and strategy, media buying, landing site graphics, vehicle wraps, DID screens, animations, and more.


  • 5M Riders In the First Year
  • 4x National Award Winner


Branding. Design. Website. Guidelines. Advertising. Creative. Uniforms. and More

Full creative, advertising, and website services were engaged at Ruckus for the entirety of the launch and subsequent advertising work.

About Ruckus

Any agency or brand can churn out endless white noise for products and services, but this does no one any good. Unfortunately, even after this approach inevitably fails, the reflex is often to “turn up” the noise for better results rather than fine-tune it. At Ruckus, observing this approach has confirmed a long-held suspicion: just because an idea is louder or flashier, that doesn’t mean the message is being heard.