The number one TV comedy in the US, Rick and Morty now brings back the Szechuan sauce for one day in McDonald’s!
After all the Change.org petitions and Twitter collaborations, do you remember how Rick got crazy about finding his dearest Szechuan sauce again? Thanks to him, now it’s happening after 20 years! McDonald’s has announced to serve their legendary McNuggets-dipping sauces only on Oct 7, together with the collectible sauce-themed posters in limited edition.
“Whatever it takes.”
As the fans of the show will remember, the sauce was originally introduced in 1998 with the all-time-classics Disney movie, Mulan. Later on, we see it again at the season 3 premiere of Rick and Morty, when Rick told Morty that he’s crazy about finding Szechuan sauce again:
I’m driven by finding that McNugget sauce. I want that Mulan McNugget Sauce. That’s my series arc, Morty. If it takes nine seasons, I want that McNugget Szechuan sauce!
The company has presented a manifesto about the collaboration and described the fans like:
Szechuan Sauce fans are typically incredibly motivated, born winners that combine a sweet disposition with a slow burning heat. When these people set goals (or make outright demands), they tend to achieve them. Sometimes, their impulsivity can get them into all sorts of hijinks, but their mad genius is their portal out of trouble. They truly put the “I WANT THAT SZECHUAN SAUCE” in “Buttermilk Crispy Tenders.”
McDonald’s then added,
We’re giving away 1,000 limited-edition, hand numbered, screen-printed posters for all 10 sauces in our legendary lineup — including Szechuan Sauce. In addition, after nearly 20 years (and perhaps a bit of time travel) we’re even doing the impossible…
On Oct 7, together with the collectible sauce-themed posters, we’re also giving away a one-time only, limited-edition, run of Szechuan Sauce in select restaurants. And when we say limited, we mean really, really limited!
On the fast food chain’s official website, -only created for Buttermilk Crispy Tenders, the other sauces are presented in colorful ads as below,
If you’re a Rick and Morty fan and a US resident at the same time, visit McDonald’s and find out more information about the event, here.
A great sample of guerrilla marketing because if a company brings back something special for a limited time, it always works to form an emotional bond. Good job!