Riccardo Tisci who took the helm in March revealed his first campaign for the holiday season.
British icons from all creative corners of the UK have been invited to represent Burberry this season. The star-castic campaign seems like a logical choice for Tisci’s vision which has proven to be amazing throughout the years at the French haute, Givenchy.
Kristin Scott Thomas, Matt Smith, M.I.A, Naomi Campbell and her mother Valerie Morris-Campbell have all been shot by British artist Juno Calypso. The resulting film and photograph series aired across all Burberry channels, however to mark the announcement, the brand has released portraits of each cast member wearing Tisci’s debut of pre-S/S 2019 collection.
Matt Smith commented,
I had a lovely time on set. I got to hang out with Kristin Scott Thomas who is just a total dream. It was a pleasure also to meet M.I.A and to be back on set for Burberry. Everything was very stylish, very inventive. It felt a bit like a strange, fashionable Christmas last supper.
Scott Thomas added,
It is an experience I will remember for a long time – it’s not every day you shoot a Christmas scene in a heatwave!
The imagery also offers a preview of the brand’s collaboration with Vivienne Westwood, which goes on sale on 6 December. Naomi and Valerie Campbell model the 16-piece collection, as above.
Fronted by Naomi Campbell and mother, Valerie Morris Campbell who according to her is the only woman who’s more beautiful than her. Along with the Campbells, there are also a few other well-known faces from the big and small screens including Dame Kristine Scott Thomas and The Crown’s Prince Philip, Matt smith.
The entertainment industry is covered by musician and activist M.I.A. who rocks a Burberry check scarf tied in a turban and a pair of gold hoops and diamonds. Titled, “Close Your Eyes and Think of Christmas”, the campaign is shot by Juno Calypso, a Londoner who’s known for her feminist works, exploring self-sufficiency and solitude —inspired by the works of Cindy Sherman. Burberry’s holiday ad campaigns have always been a spectacular celebration as the heritage of the fashion giant.
Tisci’s minimal approach has been stripping off the memories from Christopher Bailey’s 17-year helm since his appointment and he seems to be aiming at a clear and contemporary vision for the brand’s future.