Strategic Marketing 2021, a virtual event organized by Reuters Events, will take place on 12- 14 October.
Sponsored by DAN
When:12/10/2021 – 14/10/2021
Reuters Events: Strategic Marketing 2021 will bring together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.
This year, they’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.
At this virtual event, they provide practical insights through use cases remains the core of what they do, and through these use cases, you can create a new future for marketing.
5 Essential Themes for 2021:
- Executive Strategy & Growth: Marketing finds itself at the center of business strategy with a mission to ground the brand in a new world. Consumer-brand relationships have changed, and so must the marketing function within your organization.
- Brand Marketing: Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about making an impact on the world.
- Data Analytics & Customer Insights: With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.
- Content & Creative: Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Consumers have never wanted to connect with brands more than they do today – be there when they need you most.
- Social Media & Influencers:
The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.
Reuters Events: Strategic Marketing 2021 is organized by Reuters Events which exists to deliver the intelligence and foster the relationships that shape strategy and safeguard success at leading companies worldwide.
Claim your free live pass now here before it’s too late!
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