Rebranding An Award-winning Catering Equipment Supplier

Allens are one of the UK’s leading event hire businesses having won Event and Safe Hire Company for the last four consecutive years.

Neujuice were approached by brand positioning consultant, Jonathan Kirk at Up to the Light to lead on Creative Direction and design supporting the process of developing the new business identity.

What followed was an extensive roll out covering all key brand touchpoints including uniforms, client presentations, website look & feel as well as liveries for their fleet of vehicles. Their role also included the direction of product photography used throughout key communications and documented in the full brand guidelines.

Lene McGuinness, Marketing Manager at Allens, said,

Neujuice has done a fantastic job of helping us to transform our brand. The team not only took the time to understand our business and our objectives, but also provided us with creative direction and technical expertise when we needed it. Above all else, they have been a pleasure to work with and have helped to make the entire project much easier to manage.

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About Neujuice Design

Neujuice Design is an established multi-disciplinary production studio based in Brighton with a proven track record for producing successful digital media, design for print and brand development projects. They are a friendly, service orientated company offering creative and technical expertise to a broad range of UK based clients from small businesses to international organisations. They offer a stimulating environment for businesses and organisations to develop their brands across digital and print media.

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