Publicis Groupe has launched a new venture called Publicis Spine which is the new business division that will handle data assets across their global media network.
The agency has officially announced their latest division as a target advertisement to fuse consumer and enterprise transformation. Publicis Spine will be a cloud-based hub, that will include all of Publicis Groupe’s data assets, technology and proper talent to help clients turn data into business insight. Publicis Spine will be led by Lisa Donohue, as Chief Executive Officer, who previously served as Global Brand President at Starcom.
According to their official release, Spine features the following main components: They are a unified data and analytics team, made up of 3,500 analysts, engineers and analysts, and a PeopleCloud, a cloud-based platform that will take data-sourcing to a next level. People Cloud will be led by Steve Simpson, who previously led Publicis Media’s global analytics and insight practice.
Lisa Donohue will serve as CEO of Publicis Spine.
Started in 2016, the French holding group has also made their restructuring efforts by shifting DigitasLBi from Publicis and Sapient to Publicis Media and Publicis Communications. The purpose of the shift is to give the agency more accessibility to scalable data, technology, and analytics. DigitasLBi Global Chief Data Scientist, Jason Kodish will be the new Chief Data Officer of Publicis Spine, and Michael Kahn will serve as DigitasLBi’s Global President.
Arthur Sadoun, Chairman and Chief Executive of Publicis Groupe, commented about the changes,
These moves are the natural next steps in the development of our model, further strengthening capability on both the marketing and business transformation fronts and, importantly, closely interconnecting them, fueled by all of our data expertise.
Steve King, CEO, Publicis Media, and Publicis Groupe also said,
In today’s world, brand is the experience and the experience is the brand. These capabilities will help us unlock that potential for clients, catalyzing their reinvention and growth, and creating a better experience for consumers.
It seems that the French marketing group will continue stronger than ever, and we’re pretty curious about their next project and wish them good luck with their new business model.