Publicis Groupe created interactive fun around Maurice Lèvy for their 2014 Agency Xmas Card.
For the last couple of years Publicis Groupe CEO Maurice Lèvy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience. This year is no exception, with a YouTube first that allows viewers to control the video on their desktop with a smartphone or tablet as the joystick. The network made a video game featuring Mr. Lévy to encourage donations to the charity throughout the festive season.
This year “The Very Good Wishes” takes a new gamified approach as it allows viewers for the first time to control the YouTube video on the desktop with the smartphone/tablet as the joystick. By syncing the device to “The Very Good Wishes”, viewers can gain control of a carnival claw swinging around Lévy’s office as he gives his speech.
The technology for the video was developed by DigitasLBi France and is made up with 290 sub videos, creating the interactivity of the experience. The video was ultimately launched after a month of tests and engineering. Meanwhile, Lévy’s office was recreated in 3D to test the behavior of the clamp before the shooting.
By syncing a device to “The Very Good Wishes”, viewers gain control of a carnival claw swinging around Mr. Lévy’s office as he gives his speech thanks to accelerometer feature on the device. The aim of the game is simple – agilely trap the stuffed animals around his office, helping Mr. Lévy wrap them up.
This year, Publicis Groupe will also be making a donation to the children served by Make-A-Wish, an organisation that grants the wishes of children with life-threatening medical conditions in nearly 50 countries around the world.
If you’d like to learn more, visit Publicis Groupe YouTube page.