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PPC: The Tools That Make Click Consult’s Team Unique

Getting an ad for your products and services in front of people just at the time they’re searching for what you offer through PPC is an increasingly important strand of any competitive online marketing strategy.

Click Consult is introducing their own, unique suite of tools that are vital to the agency’s track record of PPC success.


People

As one of the first agencies in the UK to offer a PPC service, Click Consult has grown up alongside the industry as it’s developed and it’s become second nature to test, optimise and learn at every step of the way.

Successful paid search needs a balance of analysis, creativity and technology and Click Consult’s team, headed up by one of the industry’s top practitioners Dave Karellen, has the skills and passion to excel in each one.


Technology

PPC team at the agency has spent years building and optimising thousands of successful PPC campaigns, during which time they’ve not only stayed on the cutting edge as the industry has grown, they’ve developed and honed their own methodologies, tools and techniques: Their Paid Search (PPC) Technology Suite.

It includes a Bid Optimisation Tool, Performance Tracker, Campaign Build Tools, Ad Confidence Tester and Shopping Campaign Splitter.

Here’s what it helps Click Consult do that other agencies can’t:

• Crunches all keyword data, date ranges and comes up with formulas to optimise bids and make the most of your budget
• Massively improves campaign performance by optimising by time of day and the type of device someone is using
• Carry out health checks and flag up any opportunities and issues to the team straightaway
• Speed up the process from keyword research to ad copy creation, leaving us to do more in less time
• Drive up click through rates (CTRs) by dynamically personalising ads by location, time of day and device

Dave Karellen, Head of Paid Search, said:

While there are few processes that should be 100% automated – the human element is vital – our tools allow us to spend the time in the places where we can add most value and leave repetitive tasks to the tools. Our team like to quote: ‘above target is on target for us’; we don’t just meet your targets, but drive to exceed them.


Get results

On average, Click Consult’s clients see the following results after a three-month period of the agency managing their campaigns:

• Return on investment increased by 84%
• Revenue increased by 150%
• Cost per click (CPR) reduced by 13%
• CTR increased by 34%

Whether you completely outsource your PPC to them – or they coach your in-house team – working with them give you complete access to the benefits of their Paid Search (PPC) Technology Suite and enjoy the same success as their portfolio of previous and existing clients.

Kevin Thorpe, Kwik Fit, said:

Click Consult’s two-day PPC training course with Head of Paid Search, Dave Karellen, was thorough, informative yet easily digestible. Prior to the training Dave carried out an audit on our current PPC activity to understand where we are, what we’d like to achieve plus any quick and long terms wins to help improve account curation and, most importantly, improve conversion.


About Click Consult

Click Consult is a multi award-winning search marketing agency. Click Consult works with brands and SMEs that want a tangible, measurable return.

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