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Pound & Grain’s Another Podcast Is About The Awards In The Ad Industry

Lions, Webby’s, Clios, One Show Awards – if you work in advertising and marketing, these funny little names are charged with context.

To set the stage, Pound & Grain are talking about annual advertising awards. Where creative work in advertising, content and entertainment is celebrated, discussed and essentially ranked.

But over the years, the advertising award show etiquette has changed, massively. The overall essence of celebrating great work still remains, but the awards have started to take on a life of their own. Agencies now employ entire teams for award submissions and there’s a burgeoning case study video business that’s constantly on the rise.

Which brings us to today’s discussion. Is having a list of awards on your agency’s website making a significant difference these days? Does knowing someone has won an award change perception? Are advertising awards worth the hustle?

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Over the years, the advertising award show etiquette has changed, massively. The overall essence of celebrating great work still remains, but the awards have started to take on a life of their own. Agencies now employ entire teams for award submissions and there’s a burgeoning case study video business that’s constantly on the rise.

Is having a list of awards on your agency’s website making a significant difference these days? Does knowing someone has won an award change perception? Are advertising awards worth the hustle?

So what are you waiting for? Listen to Version Control episode 53 now on Spotify, iTunes and SoundCloud!

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