If you don’t know, now you know!
Pound & Grain released a digital news show based on podcast series called Version Control to discuss the industry’s hottest topics and more. Their most recent podcast is about social media and how to position yours by developing certain strategies keeping recent trends in mind.
According to them, good brand strategies are hard to come by. So a brand needs a clear mission and vision first to have a Social media strategies are an extension of brand strategies and without going too deep into the forest of buzzwords, you can think of it as a true personification of your brand. To reach success nowadays, a social media channel must allow to act like people, in order to avoid the channels to become ad platforms.
Social media channels like Instagram and Linkedin allow brands to act like people capable of responding like human beings. It’s about more than just voice and channel mixes, there are measurements of success, paid versus organic, crisis management and more. High-level brand goals for how social media is going to help that brand, reach those goals.
Certain differences and requirements that a platforms already have, and how technology forced to use this area. A true social media strategy should include targets, tactics and evaluation processes which should be optimized. Targeting demographics and choosing best social channels are also important. Social media strategies are about more than voice and channel mixes, there’s measurements of success, paid versus organic, crisis management and more. Want to learn more, now you know what to do!
About Pound & Grain
Pound & Grain is a digital agency in Toronto and Vancouver. The Pound is big-picture creative and strategic ideas. The Grain connects audiences that drive results.