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Polleni Has Mounted Bristol Based Software Company, Phasecraft’s Brand Strategy

Bristol digital agency Polleni worked on the brand strategy, identity, website design and build for Phasecraft – a quantum computing startup.

Based in Bristol and London, Phasecraft are an elite academic research team who use disruptive theory to develop software for quantum computers. Phasecraft are building an understanding of the capabilities of quantum computers, and how this can be channelled in useful ways. The company are harnessing the power of this new and emerging reality, in order to shape the future.

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Using Disruptive Theory To Unlock The Power Of Quantum Computing

Phasecraft needed a comprehensive brand strategy, brand identity, brand system, print collateral, apparel design, website design and website build as well as help with messaging and brand positioning. They needed to show – to investors and future employees – how the team are world experts in the fields of computer science, experimental and theoretical physics, and maths. Phasecraft’s brand needed to be precise, technical – and beautiful. But it also needed to show that there is still much we don’t know about this emerging field of science.

phasecraft-moodboard-webThe Phasecraft Moodboard we created as part of their brand strategy and identity design process. We were inspired by colour blends, wonky typography, Alan Turing, Patrick Caulfield and Italian contemporary illustrator Giacomo Bagnara.

creation_of_adam_michelangelo_detail“The Creation of Adam” by Michelangelo

After extensive research and detailed client interviews, Polleni developed mood-boards inspired by an eclectic range of sources. These included ink blots, blur and gradient effects, Albert Einstein and Alan Turing to DeLorean cars, phase interference patterns, disruptive typography and even the fresco painting ‘The Creation of Adam’ by Michaelangelo. Phasecraft was founded because the team believe that quantum computing is on the cusp of becoming a reality.

It is this charged moment – present in the space between Adam and God’s fingertips – that the company wanted to capture.

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