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Pirelli wins Pixel Award for #HighwayZero Campaign

Thanks to 6S Marketing, Pirelli won the People’s Champ Award in the ‘Automotive and Transportation’ category at the 2016 Pixel Awards!

The Pixel Awards are an international awards program honoring exceptional design and technology since 2006. Their mandate is to reward and elevate exceptional design a technology that help inspire and advance the digital marketing and advertising industry.

Pirelli beat out other nominees Ford Mustang, Dodge Ram, Jeep and Virgin America in the in the “Automotive and Transportation” People’s Champ category.

6S Marketing worked closely with their partner and creative lead, Engine Digital, on the Pirelli #HighwayZero Project, to drive online engagement with the Pirelli brand within the North American market.

To streamline the digital marketing and advertising strategy, 6S Marketing broke the media plan into four components, each designed for optimal targeting. They were: social media, video advertising, display advertising and key opinion leader (KOL) engagement.

6s marketing pirelli pixel

The Pirelli #HighwayZero campaign was an intimate and interactive video experience.

6S Marketing’s Media Director, Richard Bergen said,

The social influencer part of the project was managed by our New York office where our media buying and social media team focussed on attracting users through innovative digital tactics. For example, we sent popular auto-enthusiast Instagrammers sets of Pirelli tires to put on their cars.

They then photographed Pirelli tires on their cars and shared those photos to their social media channels where their hundreds of thousands of fans and followers could engage.

Read more details on the performance of the #HighwayZero campaign in Pirelli Highway Zero case study.


About 6S Marketing

6S Marketing is a global marketing agency with physical offices in New York, Toronto and Vancouver and service clients in-between, and beyond.

6S Marketing transforms businesses for the digital age. They help clients embrace the digital world and the technological change that is revolutionizing their businesses.

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