Pioneering Digital Healthcare Transformation
GH Research is a forward-thinking healthcare company driven by the mission to transform next-generation mental health therapies from visionary concepts into practical, life-changing realities. In 2024, GH Research sought the expertise of Kooba for a comprehensive brand refresh and an innovative website redesign. Their overarching goals were ambitious: to meet aggressive growth targets and position themselves prominently as rising stars in the rapidly evolving biotech industry. Recognizing the opportunity to significantly elevate GH Research’s online presence, Kooba eagerly took on the challenge. The collaboration aimed to create a visually stunning and user-friendly digital platform that accurately reflected GH Research’s status as a trailblazer in mental health therapies.
In addition to enhancing their brand identity and optimizing lead generation, GH Research emphasized the critical need to communicate their groundbreaking research effectively to prospective investors. Kooba understood the importance of this requirement and incorporated it into the design and development process from the very beginning. The result was a website that not only served as a powerful branding tool but also as an educational and informative resource for stakeholders.
Branding
One of the primary challenges faced by GH Research was overcoming public misconceptions about their work. Their innovative therapies, which leverage cutting-edge science, were sometimes misperceived as being aligned with recreational psychedelic use. This misconception could undermine the seriousness and therapeutic potential of their work. Kooba’s solution was to strategically distance GH Research’s branding from these associations while still highlighting the innovation and forward-thinking nature of their approach.
Kooba began the branding process by developing a thoughtful color palette and logo that would serve as the foundation of GH Research’s visual identity. The primary color chosen was a soft green, symbolizing health, growth, and renewal—concepts central to mental health care. To complement the green, secondary shades of blue and red were incorporated to add vibrancy and contrast. These secondary colors were strategically used to ensure that important content could stand out across various designs, creating an engaging and dynamic visual experience. The overall impression conveyed by this palette was one of positive change, stability, and confidence, which were essential to building trust with both investors and clinical trial participants.
The logo design evolved naturally from these branding discussions and workshops held with GH Research’s stakeholders. The final logo featured the chemical structure of one of their therapeutic compounds, effectively symbolizing their foundation in rigorous science and research. This scientific element was paired with the soft green background, reinforcing feelings of reassurance and security. The logo’s contours were subtly integrated throughout the website’s design, creating a cohesive and instantly recognizable brand identity that resonated with all site visitors.
This reimagined branding achieved its goal of projecting GH Research as a credible, innovative, and trustworthy entity. By moving away from outdated stereotypes and establishing a modern, science-driven identity, Kooba ensured that GH Research could confidently communicate their vision and purpose to diverse audiences.
Investor Relations
Once the brand identity was established, Kooba turned its focus to the website’s user experience (UX), tailoring it to meet the specific needs of GH Research’s primary audiences. A central aspect of this redesign was addressing the needs of investors, a key group whose support is critical to the company’s growth and success.
To this end, Kooba designed a dedicated “Investors” section, prominently featured in the website’s main navigation menu. This section provided comprehensive resources aimed at keeping investors informed and engaged.
Key features included access to presentations, a custom-built investment calculator, real-time stock price tracking, and a frequently asked questions (FAQ) section specifically tailored to address investors’ concerns. Additionally, the section highlighted detailed profiles of the company’s board of directors, offering transparency and reinforcing trust.
A standout feature of the new website was a prominently placed call-to-action (CTA) on the homepage, guiding visitors to explore GH Research’s research pipeline. This CTA linked to a detailed, visually engaging page that outlined the various development stages of the company’s therapeutic products. Each stage was presented with accompanying contextual information, ensuring that visitors could easily understand the significance of the company’s progress. This thoughtful design not only educated investors about the company’s rigorous scientific methodology but also inspired confidence in their approach and achievements.
By presenting a user-friendly, transparent, and informative digital platform, GH Research effectively conveyed their commitment to delivering impactful mental health therapies. The website succeeded in reinforcing the company’s credibility and establishing them as a leader in the biotech sector. It also provided investors with the resources and reassurance needed to feel confident in their decision to support GH Research.
The Result
Through this collaborative effort, Kooba delivered a digital presence that was both striking and functional, aligning perfectly with GH Research’s goals. The redefined brand and revamped website elevated GH Research’s ability to communicate their mission, attract investors, and position themselves as a pioneering force in mental health innovation. By addressing branding challenges, improving functionality, and meeting the needs of their stakeholders, Kooba ensured that GH Research was well-equipped to navigate their ambitious growth trajectory.
