From the beginning of this year, Pinterest has been bringing new solutions to help companies who are aiming to reach potential customers, searching for inspirational ideas to make their lives better.
Considering the positive results of search solutions companies applied so far, Pinterest decides to move this experience further with making useful search strategy available on Pinterest Ad Manager.
Melissa Anido-Lopez, a media planning director at Carnival Cruise Line said:
Pinterest has given us the opportunity to expand beyond plain text with images in search, which isn’t traditionally available in the search landscape.
Joniece D. Hinds, Marketing Manager, Media, Georgia-Pacific shared:
In a recent Pinterest search campaign targeting the carpet care category, 90% of traffic to our website came from new customers. We reached people who hadn’t visited STAINMASTER’s page in the past, driving incremental awareness. For the same campaign, we also saw a 90% lower cost per click than traditional search.
As Pinterest explained in their press release, businesses can now approach their targeted audiences in more accurate way, using advanced keyword features.
To add more, thanks to the Taste Graph which connects the millions of people on Pinterest to hundreds of billions of fresh ideas by discovering people’s relevant interests, auto-targeting feature improves businesses’ keyword strategy by automatically targeting potential customers’ search and observing their behavior towards the process.
The Taste Graph was introduced by Pinterest in September:
Targeting with exact match keywords or phrases, and giving the choice to exclude negative keywords on irrelevant searches, Pinterest Ad Manager supports businesses, in all sizes, to optimize their search strategy on targeted ads with aiming to make their campaigns more effective.