Peaktwo Created a Functional and Meaningful Website for Kellex

Kellex, one of the most trusted manufacturers of furniture in the US, approached marketing and web agency Peaktwo with the aim of reimagining their website.

For 25 years, Kellex has risen above the trends of the American furniture industry.

While others shifted manufacturing overseas for cheaper materials and lower production costs, Kellex committed themselves to personal relationships, quality craftsmanship, local communities, and vendors. This dedication and perseverance worked, and helped to position Kellex as a leader and one of the most trusted manufacturers of furniture in the US.

What Peaktwo Did

To maintain this position, Kellex partnered with Peaktwo to reimagine their website. Peaktwo was asked to create a digital destination that met the needs of their customers and employees, and shined a light on the company’s core values and history. Peaktwo led a series of in-person meetings and client interviews to uncover key requirements that could not only serve Kellex’s company needs, but their clients’ as well. The end result – a modern, purpose-first, and engaging website. The Kellex site blends CMS-based web development with robust web app functionality, and an alternate look and feel that allows Kellex to tell their brand story in a meaningful way.

Key Website Features

Product Catalog

Kellex offers two product lines – one to Commercial & Hospitality industry, the other, called Tranquility, is exclusively for Senior Living. Each product can have multiple model numbers and a unique set of specifications and options. The product catalog presents designers with every possible configuration, multiple product views, available upgrades, downloadable Revit files, and related products for consideration.


My Account Portal

Kellex customers are made up of designers and architects who need to quickly and easily search for products and request pricing. This capability was the number one request Peaktwo heard in their interviews. The new website offers customers the ability to create a personal account to save favorite products and digital request quotes.

Chris Rice, President of Kellex Corporation said:

We needed a web development company who could tackle the complex details of integration and deliver the enhanced features we wanted to incorporate into our new site, while providing us with the personalized attention of a local company. Peaktwo not only made the entire process easy to understand, but they really took the time to learn about our company and how our customers used our website to ensure we had the optimal layout and functionality. We could not be more pleased with our website.

A True Purpose

This partnership was an especially personal one to the Peaktwo team, and specifically their founder, Mike Granetz. Mike grew up in the furniture industry, watching his father, two brothers, and grandfather place people in front of profits. At a young age, he saw both the importance of a business founded on values, and that work has the power to impact individuals’ lives. Kellex operates with the hope and expectation that they hold their employees’ livelihood in their hands, and Peaktwo knows this kind of thoughtful mindset was a major contributor to Kellex’s success.

Peaktwo is proud to have partnered with such a mindful and purposeful brand, and look forward to continue their collaboration as they adapt to an ever-changing industry (and world).

About Peaktwo

Peaktwo is a marketing & web agency, founded in 2008. They are a group of designers, marketing experts, storytellers & code heads with proven experience in making brands.

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