As part of PayPal’s Cashback Mastercard’s promotion, PayPal has introduced a creative pop-up shop to show how people are willing to spend their money in an unusual way.
PayPal Cashback Mastercard offers PayPal customers rewards for everything they buy without any categorization and purchase limit. According to the company’s explanation, consumers can earn 2% cash back almost anywhere and redeem their Cash Rewards whenever they want.
To promote this, San Francisco based, digital payment platform PayPal chose a creative way which customers can benefit from; by filling their Instagram and Twitter profiles with amazing pictures using #MakeEverydayExtraordinary hashtag.
In order to celebrate its PayPal Cashback Mastercard, the company has asked consumers where they would spend an extra $500 to represent the cash back they can earn with the Cashback account. Using the results from the survey conducted, PayPal has launched a temporary, pop-up exhibit.
To present PayPal customers an extraordinary environment including interactive digital and physical art, PayPal has partnered with digital artists; Stephen Mcmennamy and Vanessa Mckeown. The artists were asked to illustrate what 2% cash back on every purchase can really become.
Here you can see some of the works shared on the company’s social media pages:
The pop-up exhibit was a creative idea to attract consumers’ attention on a new PayPal account while also creating an outstanding experience for them to enjoy.
Not to mention the pop-up location was at the same location with one of PayPal’s competitors.