Instead of Green from the previous year, Pantone Color Institute has decided 2018’s favourite it-color and its Ultra Violet, coded PANTONE 18-3838.
One of the most awaited end-of-the-year events is here with Pantone’s announcement on Color of the Year. A provocative and thoughtful shade of purple, PANTONE 18-3838 Ultra Violet symbolizes uniqueness, brilliance and visionary thinking that points us toward the future.
The selection means not only to consider aesthetic trends, but also take the global temperature. Ultra Violet is said to be a cultural representation of the global current mood and attitude, which is also why Greenery seems so be the fitting for the 2017 Pantone Color of the Year.
Leatrice Eiseman, Executive Director of the Pantone Color Institute commented about the new color announcement below,
We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.
From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.
Described as complex and contemplative, Ultra Violet evokes the mysterious cosmos, the secret of what lies beneath, and the discoveries beyond our environment now. The unforeseen night sky is a symbol of what is possible and continues to be an inspiration to pursue a world other than ours.
…and here’s the annual inspirational quote of the year:
The futuristic ultra violet seems to be here with us throughout the year. Maybe the cosmic color brings luck and triggers best wishes from all over the universe. We missed the hue from Paco Rabanne’s iconic fragrance, so it’s good news!