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One Rockwell Launches The New Marahoffman.com

One Rockwell today announced that it has launched the new digital, eCommerce flagship MaraHoffman.com on Magento Enterprise.

One Rockwell provided all digital services including design and development, user experience, third party integrations, and IT monitoring and technical support. The new site will enable Mara Hoffman to develop a scalable online presence to support its continued aggressive growth path over the next several years.

The site boasts new features such as:

• Mix + Match Bikini Mixer – customers will have a more personalized way of shopping for swimwear with the ability to filter by styles or prints.

• Mara’s Worlds – dedicated to the ‘World of Mara Hoffman’, customers will now immerse themselves in the brand, from runway videos to the latest press, blog posts, and social media platforms.

• Mobile Friendly – fans of the brand will now be able to shop on the go with full mobile accessibility.

Mara Hoffman, NY-based fashion designer, has evolved her namesake label into an internationally renowned and celebrated lifestyle brand since the company’s launch in 2005. Hoffman’s latest endeavor in June 2015, consisted of the brand’s website relaunch, coinciding with the reveal of her latest expansion into the Activewear category.

The brand’s impressive growth over the years has been the result of thoughtful business and creative leadership from Mara Hoffman herself as well as a team of advisors, including Howard Socol, former Chairman and CEO of Barney’s, who also sits on the One Rockwell advisory board.


Shelly Socol, One Rockwell Founder and EVP described designing and developing in the fashion space as;

An iterative, collaborative, and highly beneficial process for team building and pushing the behind-the-scenes technology. The success of the site is the result of strong planning, collaboration, consistent reviews, and forwardthinking both with the client team and intra-agency.

The elegantly designed responsive site was crafted to reflect the brand personality and showcase the striking campaign and product photography.

Founder and President of One Rockwell, Gustavo Waizbrot, reiterated this point,

The artistic nature of Mara Hoffman mandated an image-centric approach. The story of the brand and product is told through bold, alluring images that render quickly across all channels.

The site was built on Enterprise Magento utilizing a 1R formulated javascript framework. VP Technology Paul Healion explained that the proprietary 1R JS framework “rounded the corners of the platform to match the needs for fashion clients specifically.” For example, cross-pollination of content on the product listing and product detail pages that breaks out of the traditional promotion confines and grants Mara Hoffman more control over how material is presented to the user.

The new Mara Hoffman site marks a significant achievement in fashion ecommerce for the Magento Enterprise platform. The solution is innovative as well as scalable. The marriage of content and commerce always indicates the true highlight: flawlessly executed product.


About Mara Hoffman

The Mara Hoffman lifestyle label encompasses Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and recently welcomes its latest category in Activewear. The brand’s recognizable aesthetic heavily focuses on colorful, original prints. In 2011 Mara Hoffman was honored to be inducted as a member of the Council of Fashion Designers of America. She is currently headquartered in New York with her close-knit team and resides in Brooklyn with her husband, collage artist Javier Piñón, son, Joaquin, and their dog, Gypsy.

Visit marahoffman.com for more information.

About One Rockwell

One Rockwell is an ecommerce agency and Magento certified gold partner in New York experienced in design and technical solutions for fashion, luxury and lifestyle brands.

For information on how One Rockwell can support your eCommerce business, please visit onerockwell.com.

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