In Google search, results of 2017 were dominated by quite a lot “How to” queries. The top three were about how to make solar eclipse glasses, how to make slime, and how to buy Bitcoin.
Google’s top three expected topics are Hurricane Irma, iPhone 8, and iPhone X. On the other hand, world asked Google a lot more consequential questions such as how do hurricanes form, how to help flood victims, how to calm a dog during a storm, how much the wall cost, how to help Puerto Rico, and etc. Meaning, we’ve passed a countable year of curiosities in global.
As more people turn to ask these “How..?” questions, the accuracy of search results and Google’s algorithmic rankings have reached a turning point.
Created by 72andSunny LA and Google Brand Studio for the video, things start to take an uplifting turn midway through as the music picks up and we see images of protests, marches, French President Emmanuel Macron’s win, the eclipse, NFL protests, the #MeToo movement and moreover, President Trump. The Year in Search video features Harry Styles’ ‘Sign of the Times’ track as a background music vith a version in instrumental.
A contrast to YouTube’s cheery and celebratory “Rewind” video, Google shows a lot more and touching real life.
The video ends on hopeful message whit the appearance of the final question, hitting the screen saying “How to move forward”, followed by the familiar tag, “Search on”.
However, both companies adopt a positive attitude for 2018, even to their dreadless approach to portray the saddening situations. We’ll do the same and will stick to the picture of the girl above and ask ourselves everyday, “How to move forward?”, and keep “Searching on.”