whatsapp icon

Omnicom’s Resolution Media Will Manage Unilever’s SEO & SEM Efforts In 2015

Unilever has reinforced all of its search engine optimization and search engine marketing efforts at Resolution Media after a pitch.

Omnicom‘s search specialist agency Resolution will work with Omnicom Media Group media shop PHD, which handles most of the consumer goods giant’s global media communications planning, for global search engine optimization and search engine marketing duties. The two shops will partner on an integrated offering to service the account.

The shift of search business, which had primarily been handled by WPP Group agencies, comes amid Unilever’s global review of all of its media partners.

Addressing the search marketing review, the company issued a statement;

As has been reported Unilever is in the process of undertaking a global media review. Prior to commencement of this review, Unilever, quite separately, analyzed its search marketing requirements and, as a result, has appointed Resolution Media to work with them in this specialist area.

While spending on search could not immediately be determined, its total advertising and promotion budget was approximately $7.6 billion in 2013 according to company reports.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


news | Industry News

Effie Worldwide Announces Effectiveness Index 2015

Effie Worldwide has released its global rankings for the most effective ...

news | Industry News

Omnicom And Twitter Signed $230 Million Mobile Ad Deal

Omnicom Media Group announced a mobile ad deal with Twitter worth ...

news | Agency News

AnalogFolk Is Now A Digital Ambassador Of Unilever’s Food Brands in UK

It has been announced that Unilever has picked AnalogFolk as a ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.