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The Objectives And Challenges Of Data-Driven Marketing

Collecting data takes some set up, but that’s not necessarily where marketers hit roadblocks.

Typically, the biggest challenge is getting the data into a single place where it can be analyzed and used to make decisions.

For instance, marketers want to see data collected from Facebook profiles, webinar sign up forms, and past purchases all in one spot. With access to this data-rich information, marketers can tailor campaigns and target specific customers to maximize every marketing effort.

To explore how marketers use data and what kind of challenges it presents, Campaign Monitor and Ascend2 teamed up and found these answers:


Data drives marketing. Today’s marketer needs a constant stream of customer information coming in to create the kind of personalized, relevant content that consumers have come to expect.

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