whatsapp icon

The Objectives And Challenges Of Data-Driven Marketing

Collecting data takes some set up, but that’s not necessarily where marketers hit roadblocks.

Typically, the biggest challenge is getting the data into a single place where it can be analyzed and used to make decisions.

For instance, marketers want to see data collected from Facebook profiles, webinar sign up forms, and past purchases all in one spot. With access to this data-rich information, marketers can tailor campaigns and target specific customers to maximize every marketing effort.

To explore how marketers use data and what kind of challenges it presents, Campaign Monitor and Ascend2 teamed up and found these answers:


Data drives marketing. Today’s marketer needs a constant stream of customer information coming in to create the kind of personalized, relevant content that consumers have come to expect.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


BLOG | Digital Marketing

6 Things You Should Know About Adidas’ Digital Marketing Strategy

A new year is coming, and 2018 has been a successful ...

BLOG | Digital Marketing

The Case For Agency Transparency

Give Clients More by Doing Less and Make Sure They Know ...

BLOG | Digital Marketing

5 Artificial Intelligence Trends To Look Forward To In 2019

The oldest memory of artificial intelligence for a common user is ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.