NYC Pride And Ogilvy & Mather Team Up To Create A LGBTQ Typeface

LGBTQ Pride Marchers now have their own font ‘Gilbert’, to honour the memory of the artist and activist, Gilbert Baker.

NYC Pride and NewFest have collaborated with the design team of Ogilvy & Mather and created Typewithpride. The project celebrates the life of Gilbert Baker, an LGBTQ activist and the creator of the Rainbow Flag.

The purpose of the project is to memorialize Baker in a typeface because Baker was known for using his artistic talents to help his friends create banners for marches and protests, and March 31st is remembered as the death anniversary of the famous artist.

The fun typeface artwork was created in Adobe Illustrator CC, with color vector fonts made using Fontself for Illustrator. The typeface “follows the design language” of the rainbow flag, with each letter featuring a combination of vivid colors from the flag. The different colored sections of the letter-forms are semi-transparent, so when overlaid together, they show a combined color in the intersections. Made up of flat, chunky strokes in curvy shapes, the face is at once fun and impressive.




In a press release, Ogilvy & Mather’s Design Team said,

We wanted to create something special that would not just honour Gilbert and his iconic rainbow flag, but also give the LGBTQ community a fantastic tool to help them create their own banners, posters, and signs. People can now raise the rainbow flag with every letter they type.

You can download the font, follow their Instagram account, @typewithpride,  and view the creations using the hashtag #TypeWithPride.

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