Why buy if you can also rent? In the new campaign ‘getting more from the sun’ is the central theme.
It is the third integrated campaign within the brand positioning ‘Listening gives energy’. By listening to customers Nuon has come to understand that Dutch people want to get more from the sun, but that for many people one thing really stands in the way.
Friso Westenberg, marketing communications manager at Nuon, said:
The purchase of solar panels can be a major barrier for some people and we want to remove that limitation. At Nuon you can now rent solar panels for your own roof. No big upfront investment, no fuss and it also delivers immediate savings. With this innovative new addition, Nuon offers a complete range of sun energy solutions, so everyone can enjoy the sun.
Gijsbregt Vijn, managing director Lemon Scented Tea, said:
We recognize that people are looking to benefit more from solar energy. We have translated this into an everyday story that ends with a surprising, sympathetic gesture.
Agency: Lemon Scented Tea
Director: Keith English
Production company: Signum
Producer: Sander Heeroma
Post production: Captcha!
Clients: Guido Stein, Friso Westenberg, Helma Verstoep
About Lemon Scented Tea
Lemon Scented Tea is an independent storytelling agency. They use the power of conflict in storytelling to move people, transform businesses and reinvent brands.