whatsapp icon

Nuon Helps Everyone Get More From The Sun

Why buy if you can also rent? In the new campaign ‘getting more from the sun’ is the central theme.

It is the third integrated campaign within the brand positioning ‘Listening gives energy’. By listening to customers Nuon has come to understand that Dutch people want to get more from the sun, but that for many people one thing really stands in the way.

Friso Westenberg, marketing communications manager at Nuon, said:

The purchase of solar panels can be a major barrier for some people and we want to remove that limitation. At Nuon you can now rent solar panels for your own roof. No big upfront investment, no fuss and it also delivers immediate savings. With this innovative new addition, Nuon offers a complete range of sun energy solutions, so everyone can enjoy the sun.

Gijsbregt Vijn, managing director Lemon Scented Tea, said:

We recognize that people are looking to benefit more from solar energy. We have translated this into an everyday story that ends with a surprising, sympathetic gesture.

Credits
Agency: Lemon Scented Tea
Director: Keith English
Production company: Signum
Producer: Sander Heeroma
Sound: LAB-3
Post production: Captcha!
Clients: Guido Stein, Friso Westenberg, Helma Verstoep


About Lemon Scented Tea

Lemon Scented Tea is an independent storytelling agency. They use the power of conflict in storytelling to move people, transform businesses and reinvent brands.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Agency News

Lemon Scented Tea Expands Its Creative Team

Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented ...

news | Agency News

An Amsterdam Bicycle Story by Veloretti

Veloretti presents an ode to Amsterdam cyclists. ‘An Amsterdam Bicycle Story’ ...

news | Agency News

Zeemo Wraps Up 2018 With Camec Website Launch

Melbourne’s leading digital development agency, Zeemo are celebrating the end of ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT