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Notifying From The Underwater: Living Coral Is Pantone’s Color Of The Year For 2019

Walking away from the last year’s Ultraviolet and 2016’s Greenery, Pantone choses a pinky and peachy shade for this year.

Living Coral is described by Pantone as an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge. Coded as 16-1546,  Living Coral emits the desired, familiar, and energizing aspects of color found in nature.

In the glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

Colour expert Pantone has chosen a peachy orange shade named Living Coral, or Pantone 16-1546, as its colour of the year for 2019.

living-coral-pantone-color-2019

To celebrate this year’s announcement, Pantone teamed up with Marriott’s Tribute Portfolio, a new brand of independent hotels to create a pop-up activation this week: Pantone Pantry by Tribute Portfolio at Art Basel Miami.

“Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity,” said the company. They continued as below,

pantone-color-of-the-year-2019-living-coral-lee-eiseman-quote

To continue about the hue’s immersive and emerging aspects, scuba divers and snorkelers would be right to associate its name with marine invertebrates found beneath the sea.

As the color-adorers, let’s take a look at the digital agencies who are already living coral,

dan-global-agencies-living-coral-logosFrom the upper left onwards, Wpromote, Swarm, KPS3, Delasocial, KitsuneDriven, Vivo GroupPound&GrainMudeFragmentFranklyBrew383Dthree Digital, Friday, Media on Mars.

So, get ready to see Living Coral, this year’s living color everywhere from now on!

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