whatsapp icon

No Digital Distortion Mark – Dove’s New Tool Helping Women To Identify Reality

Dove has introduced its ‘No Digital Distortion Mark’ as a new goal to ensure beauty is a source of confidence.

Starting July, Dove‘s Mark will run across all branded content with deodorant campaigns globally. The new tool will be integrated into Dove’s imaginary across print, digital and social by January 2, 2019.

According to the research from the Dove Global Beauty and Confidence Report (2016), women globally have lost faith in what they are viewing. 77 percent believe that all images in the media have been digitally altered or airbrushed.

dove-real-beauty-pledge

Dove Global Vice President, Sophie Galvani said:

Last year, we pledged to use images with zero digital distortion. This year, we want to go one step further and give women a tool to help them understand what is real and what isn’t.

The Mark will take help women identify reality and relieve some of the pressure to look a certain way, which is why we have created a new Evolution Film which reveals the extent of digital distortions and manipulations that takes place in media and advertising and brings to life the issue that women experience.

We are hoping more brands join us in this movement, as this commitment needs to be widespread.

Dove’s ‘No Digital Distortion Mark’ is a part of its Real Beauty Pledge campaign, consists of three vows; Featuring real women, building body confidence & self-esteem and no digital distortion in its campaigns.

Allowing women to understand what is real and what it is retouched, Dove, again, promises to support them to feel confident about their beauty consistently.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Industry News

Hyundai Teamed Up With Amazon To Change The Way Of Car Buying Process With A Digital Showroom

Hyundai has just introduced a car buying experience which was designed ...

news | Industry News

Conference Awards Salutes Champions Of The Conference Industry

GCN Events are delighted to announce the winners of the 9th ...

news | Industry News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT