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Nike’s Ad Starring Christano Ronaldo Tops Euro 2016 Ads

Nike’s “The Switch” featuring Christano Ronaldo is the most shared ad of Euro 2016!

The Real Madrid star shone not only on the fields of Euro 2016 but also made Nike’s ‘The Switch’ ad the most talked about (and the most shared) ad of Euro 2016!

According to ad tech company Unruly, the six minute spot created by Wieden & Kennedy was shared 335,618 times across social media, since its launch on 9th June.

The spot features Christano Ronaldo center-stage as he collides with a ball-boy which results in them swapping bodies – FreakyFriday style. The next day the boy finds himself waking up to the Ronaldo’s luxurious mansion, while Ronaldo wakes up to the teenagers room in an English terrace home.

The storyline moves into the awkward adjustments for both, where “Ronaldo” brushes up his football and Portuguese skills training with the team, while the ball-boy dribbles among friends having acquired fancy new football skills.

The two players eventually work their way to the top and meet again at an international game, playing for opposing sides.

Nike’s Euro 2016 ad also shows various other football cameos such as Harry Kane, Anthony Martial, Raheem Sterling and Ross Barkley.

The Switch’s success is closely rivalled by Swedish striker Zlatan Ibrahimovic. The new Manchester United player helped Volvo take second spot on the list with its ‘Prologue’ ad. The film showing Ibrahimovic reflecting on his roots and how far he has come was shared a total of 61,421 times.

Paddy Power’s Scotland anthem was the third most shared while Lufthansa’s ‘Everybody’s Fanhansa’ was fourth and Mars took fifth with its patriotic #Believe video.

Here are the Top Euro 2016 Ads:

1) Nike – The Switch – 335,618

2) Volvo V90 – ”Prologue” feat. Zlatan Ibrahimović – 61,421

3)Paddy Power – Scotland’s Euro 2016 anthem – 47,895

4) Lufthansa – Everybody’s Fanhansa– 40,645

5) Mars – #Believe – 33,631

6) Carlsberg – Your Seat For A Euro Seat – 16,135

7) Licor Beirao – We’re Sorry Harry Kane – 14,993

8) Edeka – Das EDEKA Anfeuern – 9,973

9) Beats By Dre – Kane, Griezmann, Götze and Fabregas in B [READY] f. “Firestarter” by The Prodigy – 9,471


Which Euro 2016 ad did you think was the best?

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