NEWS | Social Media News

Facebook Embraces E-Commerce With A Shopping Section & “Canvas” Ads For Retailers

Facebook expands into direct e-commerce – connecting people to their favorite brands & offering retailers ads on its mobile app!  Forget your go-online shopping website, or that trip to target, you can buy that gorgeous new Channel bag or those lovely Jimmy Choos while you are on Facebook! The social network previously tested a “Buy …

NEWS | Social Media News

Snapchat Offers In-App Purchases & A Bizarre Feature Called “Lenses”

You can now “replay” already-seen pictures, and also add freaky “lenses” to selfies on Snapchat.  The joy in being able to send out embarrassing selfies to your friends that would never otherwise see the light of the day, with security in knowing that they will dutifully disappear after a few seconds, has just become endangered. …

NEWS | Social Media News

A “Like” Button Alternative For Facebook? Not A “Dislike” Button!

Facebook to launch an alternative to the like button for people to better express their empathy! In light of this, Facebook’s overlord, Mark Zuckerberg revealed at a live Q&A session at the company’s Menlo Park headquarters this Tuesday that the company was working on a new empathy button for Facebook. Zuckerberg acknowledged that people have …

NEWS | Social Media News

Brands Embrace The Rainbow With Hashtag #LoveWins

Top brands celebrated the Supreme Court decision allowing same-sex marriage in the USA and showed off their support.  Right after the Supreme Court ruling on the 26th of June, permitting same-sex marriages throughout the USA, the gods of the rainbow descended upon the online world filling it up in a spectrum of colors just in time …

NEWS | Social Media News

McDonald’s Is The First Brand To Use Snapchat’s Latest Sponsored Geofilters

Snapchat’s geofilters feature is now up for grabs for brands to advertise on and McDonald’s takes the first plunge! Social media has to do with sharing experiences, heading to new places only to capture them and showing off the highlights of one’s life. Be it savouring a drink at Starbucks or a vacation in the …

NEWS | Social Media News

Getty Images Announced A New Grant Program In Collaboration With Instagram

Getty Images announced a new grant program to support photographers using Instagram to document stories around the World. Getty Images, the global leader in visual communication, announced a call for entries for a new photography grant to support photographers using Instagram to document stories from underrepresented communities around the world. Instagram has introduced new opportunities …

NEWS | Social Media News

IBM Announces Marketing Partnership With Facebook

IBM and Facebook teamed up to offer new integrations, providing access to Facebook advertising data and more for IBM marketing cloud customers and marketers. The deal will see IBM offer access to Facebook data as part of its marketing cloud analytics services and combine IBM’s marketing cloud data with anonymised user data from Facebook’s 1.44 …

NEWS | Social Media News

Facebook Launches Collaborative Video App Riff

Facebook launched a free app called Riff, which lets people create collaborative videos with their friends. Meerkat and Twitter’s live video streaming app Periscope have garnered a lot of attention in recent weeks. Now, Facebook has launched Riff, a new video app with potentially viral growth. Facebook Creative Labs developed Riff. Unlike Meerkat and Periscope, …

NEWS | Social Media News

Twitter Launches Live Streaming App Periscope

Twitter has launched Periscope, an app that lets users broadcast live video recorded on their smartphone directly to their followers on social media. Today, Twitter launched its live streaming app Periscope that is Twitter’s answer to Meerkat, a similar live streaming app that took off at the South by Southwest Interactive Conference – SXSW in …

NEWS | Social Media News

Facebook Launches Blueprint Education Program For Marketers And Brands

Facebook launched “Blueprint” which is a new educational program for Facebook marketers, from small businesses to big brands and agencies. Blueprint is a new program for training brands on the best practices for advertising and marketing campaigns. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use …