NEWS | Industry News

Adobe Reveals Wonderful Features In The Adobe Max Conference And Here’s Everything You Need To Know

As we all know that we’re living in a ‘Photoshoped world’, Adobe bumps up new features which are truly unimaginable, despite 2017. Adobe’s creativity conference is turning its route to technology apparently. Alike Adobe Sensei, and Creative Cloud, aka. the main-squeeze, the company has developed itself in advanced design and finds creative solutions for its …

NEWS | Industry News

CNN’s Ad Indicates That ‘An Apple Is Not A Banana’, Which Is True.

CNN launched a “Facts First” campaign as a response to “the political issues of White House”. The broadcasting company aired a new ad in beginning of this week by posting a short video that features a single, stable apple. The 30-second ad, wants to persuade the user of the importance of publishing facts and existing …

NEWS | Industry News

Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions

Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse different aspects of their driving technology. The project is created by BBH London and produced …

NEWS | Industry News

The UK Ad Industry Remarks On Talent Loss Due To Brexit With A New Campaign

With the help of Adam & Eve DDB, the Advertising Association launch a campaign to attract the British government from preventing access to international talents as a consequence of post-Brexit. Britain’s advertising industry leads the world, and it attracts some of the best talent on earth. A giant billboard at London Heathrow Airport reads, “We’re a great …

NEWS | Industry News

Amazon To Introduce New Way For Teenagers To Shop Independently

Amazon knows how to make teenagers happier as well as their parents! Announcing a new service, called Amazon For Teens, Amazon helps parents to meet their children halfway. The new account gives teens a chance for shopping more independently even if they are less than 18 years old. Bringing separate logins for teens, but still …

NEWS | Industry News

New Feature In Google Maps Proved That Not All People Like Cupcakes

Cupcakes caused some trouble to search giant! Google has tested a new feature, which counts the calories burned in Google Maps in the US. The new feature has only been tested by iPhone users and the experience didn’t end well. Assuming that Google simply aimed encouraging people to live healthier, the way it did was …

NEWS | Industry News

Publicis Groupe Merge Data With Analytics And Launch An Initiative Called Spine

Publicis Groupe has launched a new venture called Publicis Spine which is the new business division that will handle data assets across their global media network. The agency has officially announced their latest division as a target advertisement to fuse consumer and enterprise transformation. Publicis Spine will be a cloud-based hub, that will include all …

NEWS | Industry News

NESCAFÉ Gold Has A New Global Campaign Created By Publicis

Publicis London and Publicis Conseil created a new NESCAFÉ Gold Campaign entitled “Those Few People” for the relaunch of its product. In order to introduce NESCAFÉ Gold’s updated formula, which brings the taste of special and finer Highland Arabica beans, the campaign links the care we put into our relationships with the care and attention …

NEWS | Industry News

BETC’s New LA Office Debuts Benjamin Millepied’s Online Dance Project

Paris-based Agency BETC has opened a new office in LA and they partnered with the world-famous, French dancer and choreographer, Benjamin Millepied on his new project, LA Dance Workout. As they opened their first agency in North America, BETC started with a vivacious new collaboration, called LA Dance Workout. Founded by the ‘Black Swan‘ Choreographer, …

NEWS | Industry News

Apple Releases A Bunch Of New Emojis, Including A “I Love You” Hand Sign

Coming soon to iOS 11.1, Apple has revealed hundreds of new emojis that will get emoji-lovers addicted! According to the brand’s official newsroom, the new icons will include more large-scaled options such as more emotive smiley faces, gender-neutral characters, clothing options, food types, animals, mythical creatures and more. So let’s dive into the variations; from …

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