NEWS | Industry News

SoDA Report 2016 Unveils Digital Spend Increases But Major Disconnect Between Marketers And Agencies

The global SoDA Report 2016 features the annual Global Digital Outlook Survey of agency leaders and senior clients who represent more than $6 billion in global annual spend. It was conducted for SoDA by Forrester Research. Despite a disconnect between clients and agencies on expectations and satisfaction, the agency model will thrive in the next …

NEWS | Industry News

Chief IoT Officer – Now Hiring In 2016

According to a recent survey, more than half of the organizations in the UK have polled in favor of hiring a Chief Internet of Things Officer for their companies in 2016! New trends in technology require new skills, they open new vacancies and create jobs. The newest trending job introduced in the hyper-connected digital world …

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Digital 2016 Report Reveals New Year Statistics

We Are Social launched a report “Digital 2016” on digital, social and mobile usage trends and statistics from around the world. Digital marketing agency, We Are Social, released a global report of digital statistics. “Digital 2016” in a presentation comprising of 537 pages of information about the latest prevalent trends in the world of mobile, …

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Coca-Cola’s New Marketing Strategy – Taste The Feeling

The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to supporting exploited migrants in Dubai. However, it was becoming all too preachy. With the entrance …

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Antoinette Hoes Joins Blast Radius As CEO

Starting February Antoinette Hoes will join Blast Radius/Wunderman Amsterdam as their new CEO. Her appointment fits with Blast Radius/Wunderman’s ambitions to develop itself as a strong digital agency with a distinctive offering on the cutting edge of creativity, data and technology. The move also coincides with Blast Radius Amsterdam strengthening bonds with the Wunderman network. …

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Volume 2 Of The SoDA Report 2015 Now Available

The second edition of The SoDA Report 2015, the biannual publication, is now available in  its responsive design format and for complimentary download via SlideShare. The Report features meticulously-curated editorial sections including Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands …

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#TheSkippableWishes That You Don’t Want To Skip

A cheeky twist on an end-of-the-year holiday message by Publicis Groupe CEO, Maurice Lévy! Despite enduring what he admits has been a “bumpy ride” in 2015, Maurice Lévy still seems to have his sense of humor intact in his traditional annual holiday message titled “Skippable Wishes” What starts in an ordinary fashion, with Lévy at …

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Design Disruptors: A Documentary Of The UX Design World

Here’s a sneak peek at the upcoming documentary featuring the world’s most disruptive companies, and how they design the future! Design collaboration platform, InVision announced on its official blog that they were producing a documentary detailing “how the most important and influential technology companies are using product design to change the world.” Named “Design Disruptors: …

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Google Evolves By Getting A Logo Makeover!

First its name & now its new logo, Google seems to have quite a few surprises up its sleeve! The search giant seems to be on the roll, as it starts this September with a bang – by unveiling a whole new logo. Just a month after revealing a major restructuring of the company by Alphabet, Google …

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McWhopper For A Cause – Burger King Proposes Truce With McDonalds For A Day

The prospect of a McWhopper burger by McDonalds & Burger King for world peace is salivating fast-food fans around the world! Imagine McDonald’s legendary Big Mac oozing with cheese and special sauce; or how about the one-of-a-kind Whopper by Burger King, with fine-grilled beef and onions. Now imagine a hybrid of the two and what …