NEWS | Industry News

Microsoft Launches Digital Media Attention Spans Report For Marketers

Microsoft has released a digital media “Attention Spans Report” which was conducted on the company’s behalf by Sparkler – a brand consultancy. Microsoft surveyed 2,000 people and used electroencephalograms (EEGs) to monitor the brain activity of another 112 in the study, which sought to determine the impact that pocket-sized devices and the increased availability of …

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The New SoDA Digital Report Is Out For 2015

The new study by SoDA for its Digital Outlook Study was released as part of The SoDA Report 2015, Vol 1. SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The study brings a wealth …

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Mobile-Only Users Surpassed Desktop-Only Users

According to a new report from ComScore, there are now more mobile-only internet users than desktop-only users in the US. Comscore reported that the number of mobile-only internet users exceeds the number of desktop-only internet users in March, for the first time. This does not mean that mobile users access Internet frequently, the research shows …

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Effie Worldwide Announces Effectiveness Index 2015

Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Effie’s core objective with its ranking is to recognise and reward ideas that have had the most impact across the globe, irrespective of …

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Worldwide Mobile And Digital Ad Spending Forecast By eMarketer

The definitive research source for marketing – eMarketer, created a forecast tool that allows engagement with their worldwide data on mobile and digital marketing and ad spending trends. eMarketer gathered the data and built the interactive tool to provide answers and allow users to observe the global advertising landscape and explore how marketers all around …

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IAB Has Published New Native Advertising Guidelines

The Internet Advertising Bureau (IAB UK) has released its first native advertising guidelines to help the marketing industry provide more transparency to consumers around the practice. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital ad formats …

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Digital Ad Spending Surpassed Print In France

In 2014, for the first time ever, advertisers spent more on digital than print in France. As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets for 2015 and 2016. Budgets reserved for digital are increasing more and more and advertisers are spending more for online. …

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Top Social Networks In UK

The infographic created by GlobalWebIndex shows usage tendencies of top social networks in UK. Internet penetration in the UK is one of the highest in Europe with nearly 85% of people being connected to the internet. There are increasing numbers of highly connected individuals and organizations who have access to the internet and social media at …

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Creative Data Lions Will Be A part Of Cannes Lions 2015

Cannes Lions has announced the launch of “Creative Data Lions” for the 2015 edition of the festival. Cannes Lions has announced the launch of the Creative Data Lions, and expanded Innovation Lions which will form a part of the new, two-day Lions Innovation Festival, within this year’s International Festival of Creativity. In June 2015, big …

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BBC Taster Will Showcase Experimental Digital Content

BBC launched BBC Taster to showcase a range of editorial and technical projects, and provide a chance for users to give feedback on the ideas they like the most. BBC Taster is a new online interactive service that features experimental ideas for digital content and technologies across TV, radio and online, including interactive and social …