NEWS | Industry News

Now You Can Use Google Maps While You’re “Catching Pokémon”

The most hit mobile game of the moment, Pokémon Go is rising in popularity. Google Maps has a new “Catching Pokémon” feature. Pokémon and Nintendo are developing a new training tool with the help of Google Maps. The announcement on Google’s official blog is motivating players to become Pokémon masters with this new Maps feature. You can hit …

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Smashbox Cosmetics Opts For Virtual Reality

The indie-spirit cosmetics brand Smashbox is going on VR business today, using the concept to show what’s behind the story. Acquired by Estée Lauder in 2010, Smashbox is using 360° video for a tour of Smashbox Studios, the fashion photography studio in Culver City, Los Angeles, where the brand was born. Let’s take a look …

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Google Presents The Hidden Worlds Of The National Parks

The National Park Service turns 100 and to celebrate, Google presents a virtual platform of these hidden treasures. It is the 100th anniversary of the National Park Service – the federal agency and government service for the national parks in the US – this month. Google officially announced that in honor of the NPS Centennial …

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Mindshare UK Launches Grow@Mindshare Incubator For Startups & Businesses

Mindshare UK, part of WPP, announced the launch of Grow@Mindshare – an innovation incubator designed to help startups and businesses at the “early stages of marketing”. According to the announcement, Grow@Mindshare will offer a more “agile, lean and faster,” by using the agency’s specialties, connections and media buying capabilities. The idea will be to work with …

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Wikiverse: The Ultimate Visual Encylopedia Universe

An endless black hole in the internet, Wikipedia’s new universe Wikiverse really is a cosmic formation. A new browsing style is developed by the company, Wikiverse is built by the French designer Owen Cornec. The site is a web-based interactive 3D map of Wikipedia. It’s visual imagery is like a cosmic universe and a bunch …

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The New York Times Is Buying An Augmented Reality-Based Agency

The rise of technology is obvious: The New York Times just bought Fake Love, an agency based on virtual and augmented reality. Having worked and collaborated with brands like Star Wars, Hermés, Nike and MAC Cosmetics, Fake Love is a design studio that specializes in VR and AR, and is also embracing experiential artwork and …

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A New Video Discovery App From HBO And MightyTV

A new video discovery app is now out in collaboration with HBO and MightyTV. The thing is, it’s Tinder-ish. One of the easiest mobile apps, Tinder arose to success. Beyond doubt, the success came from the swiping concept because it’s very clear: Either user says “Yes”, or “No” so it works like a game. Earlier …

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Mayor Of London Plans To Hire A Chief Digital Officer

The capital will soon have its own Chief Digital Officer to oversee digital transformation across government in London. While, the city of London is an established financial capital. According to a report from London First, London’s economy boasted by £145 billion a year from digital technology, and has recently attracted more venture capital and created …

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UK Digital Ad Spend Grew At Its Fastest Rate In 7 Years!

Digital ad spend is growing at its fastest rate for seven years, according to the Internet Advertising Bureau, UK. Digital spend grew 16.4% to more than £8.6bn in 2015, despite the unpleasant widespread ad-blocking. UK advertisers spent their budgets in all forms of digital advertising last year, a rise of 16.4% and the highest rate of …

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SoDA Report 2016 Unveils Digital Spend Increases But Major Disconnect Between Marketers And Agencies

The global SoDA Report 2016 features the annual Global Digital Outlook Survey of agency leaders and senior clients who represent more than $6 billion in global annual spend. It was conducted for SoDA by Forrester Research. Despite a disconnect between clients and agencies on expectations and satisfaction, the agency model will thrive in the next …