NEWS | Industry News

Time Honours ‘The Silence Breakers’ As Person Of The Year For 2017

Time has revealed “the silence breakers” the ‘Person of the Year’ for 2017, referring women, and the global conversation they started. The honour recognizes the continuing #MeToo movement that initiated with the allegations against Hollywood media which came out in October. The 2017 Person of the Year was highly expected, due to President Donald Trump’s …

NEWS | Industry News

Zenith Announced Its Adspend Forecasts And Predicts UK To Capture 60% This Year

Zenith has announced its advertising spend forecasts, which predicts a rise in global Internet advertising’s ad spend.  Publicis-owned company, Zenith Media estimates a bunch of new statistics that are related to advertising spends on internet. For instance, the company says that it estimates a further growth of 3.8% in the internet adspend in UK market next …

NEWS | Industry News

Facebook Opens A New Office In London Which Will Generate 800 Extra Jobs

Facebook to open nifty new London office, creating 800 jobs. Facebook is opening a new London office that will create a lot of new UK jobs, that will expand to 2,300 people in the UK. On top of the 800 tech jobs it will create, Facebook says the building and fitting of the new area …

NEWS | Industry News

ESPN And Buzzfeed Lay Off 250 Employees In Total, Around Their UK And US Offices

Wednesday was a not the best day because of mass media layoffs, though the news was from the two big companies in the industry. The cable-television network, ESPN has announced that they’re cutting 150 jobs. The company’s official announcement mentions employees who are affected will receive a 2017 bonus, a severance, and continuing health benefits and …

NEWS | Industry News

Facebook Has Restated Its Ad Principles On The Network, Messenger And Instagram To Make It All Clear

Facebook has published their own ad principles as a referral to Russian propaganda and discrimination claims. Rob Goldman, as the Vice President of Ad Products had shed light on the company’s policies and decisions, considering the advertising which runs on Facebook, Messenger and their-owned mobile platform, Instagram. Over the past months, the company struggled with …

NEWS | Industry News

Digital Cinema Media Announces Their New Creative Studio

Digital Cinema Media announces DCM Studios, which is a creative new division, aimed to inspire brand and agency partners to maximize the power and potential within upcoming film releases. DCM Studios will be led by the Creative Business Director, Jeremy Kolesar, who will work closely with DCM’s Head of Film, Tom Linay and DCM’s Head …

NEWS | Industry News

Meredith Is Buying Time Inc., Backed By Koch Brothers

On Sunday, US Media company Meredith announced it will buy Time Inc., also known as the publisher of Fortune, Sports Illustrated and People magazines. One of the biggest partnership in the media history was announced on Sunday night with a sale agreement for Time Inc,. The Meredith Corporation agreed to buy the publishing group in …

NEWS | Industry News

3 Newspaper Competitors Came Together To Launch A Premium And Trustful Marketplace For Video Advertising

Guardian News & Media, News UK, and The Telegraph, have colloborated to bring a new exlusive marketplace for publishers. The Verified Marketplace, defined as a premium and trustful marketplace for outstream video ad inventory, will be available for advertisers who would like to buy outstream video ad, assuring the quality of the content on the …

NEWS | Industry News

The Academy Recognizes A ‘VR Film Experience’ With An Award For The First Time

An amazing VR film revealed by the award-winning Mexican director Alejandro González Iñárritu. The Academy of Motion Picture Arts and Sciences has awarded Iñárritu for his impressive short film shot in virtual reality about immigration between Mexico and the US, “in recognition of a visionary and powerful experience in storytelling.” The award has been recorded …

NEWS | Industry News

Toyota Repositions The Brand In The Concept Of ‘Mobility’

Toyota doesn’t just want to be called an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of The Olympic and Paralympic Games since eight years. Toyota is the first-ever Mobility Partner in …

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