Adobe Reveals Commerce Cloud, Announces Partnerships, And Updates Sensei At Adobe Summit 2019

Adobe announced a series of product updates and partnerships at its annual Adobe Summit. The company partnerships with Microsoft, LinkedIn and ServiceNow were also announced that are all aimed at improving the personalization and effectiveness of Adobe Experience Platform, which previously is called Adobe Cloud Platform) to marketers and other enterprise users. The Adobe Experience …

Novi Membership: Explore Visual Page Builder and All Its Benefits

Novi Team introduces a brand new membership that allows discovering multiple advantages of the drag-and-drop page builder and its powerful tools. Novi Visual Builder is a multi-functional drag-and-drop builder that comes together with a wide spectrum of tools. It has already managed to capture the attention of both non-techies and experienced web-developers. Novi Team decided …

UK Advertising Services Build Up As Exports Hit £6.9bn

A new report has revealed that in 2017, international trade in the UK advertising services reached £6.9bn. Data compiled by the Advertising Association showed an overall rise in exports of 18% from the year prior, a double-digit boost far in excess of UK service exports as a whole, lagging behind on seven per cent. The …

According To Barclays, UK Digital Ad Spend Is To Hit £15bn In 2019

Barclays’ report has revealed that digital advertising ad spend is set to grow to more than £15bn this year. Barclays’ corporate banking team predicts that marketers will spend more on UK digital ads in 2019 than they did in 2018, despite Brexit. The double-digit come amid an ongoing focus towards digital in the sector, with …

International Women’s Day Tribute: Highlighting The Role of Women in Digital Marketing Industry

This year, DAN Global is calling its members to celebrate International Women’s Day! In this brilliant month, the entire world is joining hands to celebrate women in joyful and remarkable ways. As some of the strongest feminist movements have taken place in the previous years, today more than ever, celebrating women’s success and achievements has …

The Potential Of Mobile, AI And Machine Learning Strategy And More At EBE19!

The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and industry predictions for 2019 were some of the most popular topics of the day. A successful fourth edition came to an end and there’s already plans …

Adobe Is Chosen As Fast Company’s #2 Most Innovative Company For 2019

Adobe is thrilled to be named as one of the Most Innovative Companies for 2019 – as #2 on the Top 10 List in the AR/VR sector by Fast Company. Last year, Fast Company chose Adobe as of the top 10 most innovative companies in the AI industry for their work, Adobe Sensei, it’s an …

Brands Are Examining Augmented Reality’s Impact On Ecommerce

Nowadays augmented reality is far from becoming a mass force in marketing and thus, more brands are trying their way to get customers to meet products before mobile purchases. The shift is from using AR for its novelty effect to using the technology where it’s a good fit for a retail experience that’s increasingly happening …

Apple To Acquire The UK-Based Digital Marketing Startup DataTiger

Apple has bought a UK based startup Operatedata Ltd, the official operating name of the DataTiger brand in a move that could boost the company’s digital marketing and make it more relevant to customers. The UK-based startup says its technology can “optimize the marketing journeys” of customers by using data to more accurately send materials to …

LinkedIn Live: The Most Requested Feature Finally Arrived Since Native Video

Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August 2017, and it debuted in-feed video ads last spring. LinkedIn mentioned members spend almost three times more time watching video ads …

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