Dior’s Frame-Maker Expands Into Mind-Reading Smart Glasses

The Italian eyewear company, Safilo Group debuted a set of Internet-connected spectacles at the Consumer Electronics Show. To create the first-ever brain sensing eyewear technology, Safilo Group has partnered with Toronto-based technology company, InteraXon. The product will mainly measure brainwaves and send the data to an app installed on a smartphone or tablet. It will have five sensors embedded …

Pantone Unveils The Color Of The Year And It’s A Zesty One

While we’re saying our farewells to 2016, it’s time to leave Rose Quartz, Serenity and Marsala behind our backs and say hello to our new Pantone color, Greenery! Officially described as ‘a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a …

Meet The New Online Music Platform: Amazon Music Unlimited

Amazon Music Unlimited was launched yesterday as a new online music platform of the famous American e-commerce company. Amazon’s awaited, on-demand music streaming service is now officially available. The service has several different features compared to the competitors, Spotify, Google Play Music and Apple Music. The ad-free platform has a voice-assistant called Alexa, which is compatible with the …

Coca-Cola’s New Marketing Strategy – Taste The Feeling

The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to supporting exploited migrants in Dubai. However, it was becoming all too preachy. With the entrance …

A Smart Fridge From Budweiser: Bud-E Fridge

The new Bud-E smart fridge follows your team, chills up your brew to perfection and tallies your booze, bro! Bud Light is out to make sure the Internet of Things includes beer. The nation’s largest beer brand launches the Bud-E Fridge, a smart fridge for people who really care about beer. Released as the NFL season springs into …

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